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Promotional products are things like hats, mugs, T-shirts, water bottles, pens and basically anything else that you can put a logo on. If you look around your office or home you will probably see many different promotional products lying around. This is one reason why promotional products are bette Read More

A fun little series taking a serious look into some fundamental economic affairs. A speculating look into whether or not a smaller more localized economy would be better in comparison to the globalized economy. Read More

Easy deployment in the cloud: What about users and applications? Businesses are migrating their systems to the cloud, it’s true.  Organizations of every size and type are taking advantage of the cost savings and flexibility introduced with cloud deployments and hosting services.  Rather than focusi Read More

While mobile technology has made business operations easier, it has also opened the door to security concerns. BuyerZone's Industry Insights security expert explains which areas of the business to prioritize. Read More

We all make blogging mistakes, some worst than others. The great thing about making mistakes in blogging is that you know better for next time, you learn from your mistakes. In this post I've outlined 17 blogging mistakes that I've committed in the past, and how to avoid them. Read More

One should not write web copy, articles, blogs, how-to guides or eBooks for the sake of it. The content created should be interesting, solve customer's problems and make prospects read more of what you write. Read More

Among all the challenges of email marketing, increasing open rates is perhaps the top concern. Here are 4 ways you can create a persuasive email letter that will compel an above average response rate. Read More

The geeky folks at kapost created an infographic in which they looked at the key distinctions between Star Wars and Star Trek, and connected them to another marketing passion: content strategy. Read More

Are you sometimes angry at Facebook? You have thousands of fans but only some of them have seen your post? About 70 people? Argh. How is that even possible?

Well, Facebook is not free any more. Organic reach is around 1%. Remember the good ol’times when we complained about the 16% reach. How To Read More

Elevator Pitch: DomainSkate is a service for protecting small- and mid-sized businesses from infringing domain names that can negatively impact brand recognition and revenue. Read More