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There are both advantages and disadvantages of hiring a full time employee or an independent contractor. Most of the organization nowadays for the sake of growth avoid adding number of employees but are often left with no option apart from bulk hiring. This thoroughly depends upon the need and deed Read More

Jack Ma built one of the world’s largest eCommerce companies, Alibaba (NYSE:BABA) by leveraging opportunities in a local market.
Ma was born in Hangzhou, China, in 1964. He grew up poor and started off by giving English tours to foreigners for free.
Today, his net worth amounts to approximately $ Read More

The United States Census Bureau pegs the number of Americans with health insurance at 90.9 percent according to their most recent statistics. According to the same set of numbers, over half of the majority with coverage (55.7 percent) got it from an employer.
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Do you ever wonder why you should use Twitter now? I often get asked by folks who don’t use Twitter why I do. “What’s in it for me to use Twitter now”? They then say “Isn’t Twitter Going Away?” They read many stories in the media of how poorly Twitter is doing making money. “I don’t get it, why do Read More

Small business owners need to manage their time and money wisely. Outsourcing these 9 tasks enables you to save on both and focus on strategic priorities. Read More

Personal crises happen all the time and take many forms. Perhaps you or a loved one gets ill, or a natural disaster puts you out of operation for days. Whatever the cause, a personal crisis is one of the most challenging scenarios a small business owner can face, often resulting in lost work, lost Read More

Leverage the power of psychology to make your copywriting come to life and generate results. By molding your message to appeal to human behavior you can improve your ability to attract and retain the attention of your readers, and inspire them to act. Put psychology to work by using the following c Read More

Leverage the power of psychology to make your copywriting come to life and generate results. By molding your message to appeal to human behavior you can improve your ability to attract and retain the attention of your readers, and inspire them to act. Put psychology to work by using the following c Read More

Chances are, you use some type of social media or content strategy to market your small business. But since so many other businesses use those same platforms, you have to constantly find new ways to make your business stand out. For ideas and tips on using social media and content marketing for you Read More

Lighting is a powerful tool. But it can also have a much larger effect on your business too. When properly optimized, lighting can set the mood and tone of your environment, not only creating a particular look but also influencing certain outcomes. Lighting can shape productivity, creativity and ev Read More