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In software Applications, it is seen that there is a portion of the program which is in the front end, while most of the application is present in the back-end, creating an iceberg effect. This is known as Back-End Development. The part of the application which relates to direct interaction with t Read More

Gender parity in leadership should be the goal of all companies. Research has shown that gender diversity is beneficial to a company's bottom-line. Read More

Video offers advantages that the typical landing page cannot match. Here we outline some of the main benefits of using explainer video on landing pages. Read More

For many small business owners, QuickBooks is a popular choice for accounting software, but it’s just one choice they need to make. Which version should you get?

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Every business needs that ultimate leader and decision maker at the top, commonly given the title of Chief Executive Officer (CEO). Sometimes it’s the business founder, and in other cases the CEO is recruited by the founder or investors to complement the skills of the technical team. Everyone recog Read More

Why won't people accept change, even when they can see that what they are doing does not bring them what they want? Read More

Mobile marketing is a complex and complicated space. Like any other marketing, it has its own sets of challenges. It is best to overcome these marketing challenges for successful mobile app promotion.

Here we list down some of the most common app marketing challenges and the ways app marketers m Read More

There are many Node.js frameworks available that help you build real time & scalable web applications. Here are top reasons why Sails.js is the best Node.js web framework.
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Your e-newsletter should be an education-driven, content marketing strategy, but don’t make it look like a newsletter of yesteryear. Read More

So many people put energy into making an exhaustive list of New Year’s Resolutions for their businesses, but often these fall by the wayside after just a few weeks into a new year. This year, I’m here to shake things up. Rather than waiting until January to set your year up for success, I’m offerin Read More