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In Episode 159 of the Content Marketing Podcast, we talk about the key to maintaining the high quality of your content throughout 2016 and beyond: appointing a Quality Czar. Read More

Quantifying marketing campaigns has always been an enormous challenge, specifically in relation to how they impact an organization’s growth. Marketing is transforming on a large scale by becoming more scientific than ever before. Read More

Everything comes at a cost so does social media marketing. But, before all the advertising agencies in the industry tell you the hefty budget for your business’ social media marketing, let us tell you that there are ways by which you can totally reduce the marketing budget to absolute zero and the Read More

Your products are the backbone of your eCommerce business - without them, you wouldn’t be much of a retailer! So, once you’ve got your product line set, it’s time to choose your supplier. When doing so, one of your biggest standards has to be: will they give me the quality I expect and need for my Read More

Have you ever written long-form posts on LinkedIn? If not, you should.

Every time I publish a new piece on the platform, several great things happen. I get new followers. My inbox also fills with connection requests from people in my industry and job / partnership offers.

All that with my con Read More

Inspiration for innovation is literally all around us. Mother nature has supplied us with billions of years of natural R&D. If you ever think that everything that could have been invented has been invented, think again. If you only got your inspiration from nature, you’d still have enough material Read More

It’s easy to get weighed down in the stresses of adulthood, and deliberately dismiss the energy of children – but this is a big mistake. Often the most simplistically profound ideas spring from the mouths of babes. Read More

The viability of the so-called “sharing economy” including businesses like Airbnb, Lyft and Uber has been hotly debated.
One central area of contention relates to whether the sharing economy is bringing more wage-earning opportunities to more people, or simply displacing traditionally secure jobs Read More

Earlier this month, when people started noticing some major volatility in search rankings, the SEO community got excited—was this the Penguin update we were waiting for all last year? Something to do with Panda? Some new branch altogether? As it turns out, none of these possibilities were true—inst Read More

Earlier this month, when people started noticing some major volatility in search rankings, the SEO community got excited—was this the Penguin update we were waiting for all last year? Something to do with Panda? Some new branch altogether? As it turns out, none of these possibilities were true—inst Read More