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"People tend to romanticize entrepreneurship. Actually, the most important thing [when you’re starting a company] is having a low personal burn rate. That means spending very little on rent or other lavish lifestyle. It affords you the opportunity to experiment until you can get something off the Read More

How many buying decisions are made before talking to the selected vendor or supplier? 94% of buyers research solutions online, on average they look at 12 vendors and 66% say the selection goes to the company with the best online content. At least 70% of B2B buyers make a decision before calling t Read More

If you’re like most small business owners I know, it’s a good chance your top resolution for 2016 is to be more productive. After all, the average entrepreneur needs more than 24 hours a day to get everything done. I recently got a demo of the newly released Office 2016 and here are five ways to ge Read More

In Episode 152 of the Content Marketing Podcast, author Shelley Roth joins us to share insights from her latest book, Give to Grow: 9 Principles for Conscious Business, Social Media and Life. Read More

In this branding case study, we see how David Ogilvy positioned Saab as a winter car so successfully the theme continued for over 60 years. Read More

Yes. Just 5 little words can help you achieve anything. I’ll explain…

5 years ago, I found myself unhappy at my job. It’s not that working is bad. I just didn’t like what I was doing and I needed a change. And I knew if I didn’t make a change fast, I wasn’t going to make it.

And that’s why I Read More

Here are a few quick tips to get your small business started down the path of planning your own events, and read on for how to make the most of them. http://bit.ly/1NWtKtv
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To help you avoid blunders that hurt your bottom line, we asked experienced entrepreneurs to share examples of their financial flubs. Here are six lessons, edited for clarity, that small-business owners learned the hard way. Read More

What’s the point of pouring millions into web marketing campaigns, when you don’t have an effective lead-to-sales conversion strategy in place?
None.
It’s like filling a container with water, which has too many leaks in it. The container empties out as soon as you fill it. Read More

Going viral can be tough but some of the elements that helped these viral campaigns can still potentially help give yours that extra boost you’ve been looking as we gear up for a New Year. Read More