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Well.. this is an important question to ask. This is even more important to consider if you are a CEO. There has been quite a bit of chatter in the social media world pertaining to a CEO's use of social media. Should the overall leader in a company be involved in the online communication strategy being implemented by employees or an outside firm? Read More

I like to use to use images to help illustrate the theme or point of a blog post. It's a proven “best practice” in blogging and I highly recommend that every blogger do it. One trick for easily finding and properly using images in your blog posts is to search the creative commons licensed photos on the photo sharing site Flickr. Read More

If you're trying to build inbound links for your website, you've probably heard that you'll get no link love from commenting on sites that are using the 'nofollow' tag. However, is this really the case? Social media expert, Michelle MacPhearson, did her own little test on this bit of online wisdom and discovered surprising results. Read More

Amazon is doing something very similar with its new, quietly-launched Product Ads. Think of it as a shopping search engine built into Amazon, one that can link out to your site and drive new sales for pennies on the click. Read More

How do you know what to change, what to keep, and what really works when it comes to optimizing a Landing Page? Read More

That lead generated through your banner ad was probably from a consumer between the ages of 25-44, with a household income under $40,000. This demographic accounted for 50% of all banner-ad clicks, despite comprising only 6% of the population, according to a new study. Read More

Once upon a time directories provided value to webmasters who were either looking to get new sites indexed or increase their site's link popularity or both. Now I am seeing a trend where directories are not as helpful in these two areas as they once were. Add to that the rising costs of submission fees and it is easy to see why the small business Read More

Every click may not be created equally. According to a recent Starcom USA study, some so-called "heavy clickers" are distorting the click through rates that companies are receiving. Researchers from Starcom USA, Tacoda and comScore found that heavy clickers account for half of the click-throughs for display ads. Read More

While companies considering creation of an online community must be clear about what they hope to achieve in terms of the bottom line, it is crucial that actual users have a strong, engaging community purpose if you want to develop a successful community that will grow organically. Read More

B2B companies often have a lot invested in their websites, but still aren't effectively using them in the pay-per-click marketplace. Read More