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Social Media is an easy go-to for Hotel reviews and ratings. And reviews and ratings often have a different sentiment than traditional review websites. Reviews and ratings when shared through Social Media posts have a more positive sentiment. As much as 2/3 of Hotels guests that posted something on Read More

The online travel industry (OTA) has had a rapid growth in the last few years. With every industry shifting their focus to the online space, OTAs were bound to grow. Hotel and resort bookings are among their largest market shares. Adapt and model OTAs success formulas The world of travel and hospit Read More

I do a lot of research around on the Internet for my articles. And filter the content through my own Content Funnel. I will start out with determining which type of content will add the most value for Hotels. There is a lot of great content out there, but not all of it will add… Read More

Content plays a critical role for Hotels today. Today’s modern traveler research content that fits into their journey. Hotels are now depending on a dynamic and attractive content that add value to their overall experience. Customer Experience the new Loyalty Program alternative We see more and mor Read More

Today Hoteliers is looking for new ways to engage the Hotel Social Media Fans. We see this process as going through a Hotel Content Funnel. It requires research, data, information, technology, proper resources, dedicated budgets, Social Task team, time, content and a strategy that ties this togethe Read More

Hotel Housekeeping represents the heart of the Hotel. But in a Social Media setting, this has become the trade that been forgotten. Working myself in Housekeeping management at one point this is trade is dear and close to my heart. Housekeepers play a critical role in ensuring a remarkable guest ex Read More

How do your guests book a room in your Hotel? Do they go through a third party booking site on their laptop? Do they use a mobile app? Maybe some people even still phone your reception! Even though many guests are now using technology to book rooms for the night, the Hotel industry can still… Read More

Did you know that when it comes to Social Media content metrics, there are hundreds your Hotel could be analyzing? But the real question is, do you know where to find them and are they all necessary for your Hotel? The effect of Social Media and user generated content on Hotel performance has been Read More

Yesterday alone our guests uploaded 144k hours of content to YouTube and 350M photos to Facebook (and 70M to Instagram). They contributed 165k reviews on TripAdvisor and watched a staggering 42.5B hour of Netflix. Needless to say, our guests are bombarded with content… Read More

Creating remarkable content on Social Media can be a daunting task for many Hotels. But it doesn’t have to! “It’s time for Hotels to take back control of their own Social Content!” Content Marketing has soured in recent years. And there is no immediate sign this will stop. Social Media brings on ne Read More