AreMorch commented on the following stories on BizSugar
Hi, Martin. A lot of the benchmark studies we receive is typically initiated by the Hotel Industry itself. Hotels that don't have proper knowledge of the local community and their surroundings for sure are in trouble. I was at an event last year in New York where talked with several vendors. There is no lack of information, tools, and technology available today. The biggest challenge is in the front end getting Hotels to take advantage of this. Lack of time, resources and budget are among the most common circumstances that Hotels bring up that prevent them from taking the next steps.. "
Hi, Martin. Good question. It varies depending on the size of the Hotel. We usually classify Hotels in different Tiers. Tier 1: Less than 50 rooms Tier 2: 50 - 200 room Tier 3: 200 room+ There are also other classifications that come in places; demographics, location, franchise, chain, star rating and segments (budget - luxury etc.). For Tier 1 SMM budget can be $500-1000 per month we somewhat see this in connection with Revenue Per Available Room. Tier 2: $1000-5000 Tier 3: $5000+ At times we can work with management companies that have a different variety of Hotels in their portfolio. So there will be times that require some flexibility. Cheers.. "
To put it this way they will have to. Technology, tools, and services in general offered to Hotels are adapting to new media. Yesterday's technology is outdated, and very soon there is no one left to service the 'old tech', or the service will be 100x more expensive than what reinvestment in new tech and media will cost. We want to help as many Hotels as possible during this transition. And the beauty when Hotel starts to understand and use new media effective it will be more cost effective than they could imagine. Hotels are a little stubborn and traditional so it is a process getting them onboard with all the changes we see coming now. Many Hotels is now required to install 'Panic' buttons and we see the same there they tend to put it off. But I still love the industry :) "
Hah.. Hilton started an initiative to address harassment. Now they are looking to install the 'Panic' button at 20000 Hotels within 2 years. It is a start to address a very important issue. Hopefully, Hotels back it up with training, talks, and follow-ups. Still too early in the process to tell if it has been effective. And it is a bureaucratic process that takes more time than I believe it should. "
Yeah, the idea is that the button follows the team member. Harassment can happen anywhere. It can be both intended and unintended. Therefore I believe it is important with training, talks, and follow-ups. I worked once at a Hotel where we got some harassment claims. And it was for sure a difficult process to be part of. The #MeToo movement has shed new lights on this, and it is helping us put in place important measurements that can help us take more proactive actions. "
Hi, Martin. Yeah, I was at one event where I was speaking two days in a row. And on my first day, I told attendee to define the softness of their Hotel bed by jumping on it - shoot a picture or record a video doing so and share it on Social Media. When I worked at Sheraton we had the Sweet Sleeper Bed.. we need to add 'Safe To Jump On' and then Sheraton could add it up to their sales pages with the customer's permission of course. "
What is fascinating when observing Social Media on a daily basis how uncritical people share all kind of information. But there is a data breach that is when they start getting concerned. Hotels have to listen and pay attention to every micro-moment, but at the same time being cautious of what they share. This is why it is so critical to first build a relationship, then bring customers into your community and let them take care of information sharing. Once we move over AI we will be able to implement some awesome smart strategies without jeopardizing customers privacy and consent. Micro-moments gives us as Hotelier so much insight that is mind-boggling that not more Hotels take advantage of this. But that is why I am here to help them in this process. Cheers.. "
Hi, Martin. I was debating to bring it in on this article. Microsoft has developed an awesome product for Hotels here. So, I decided that I take that out and write a separate piece about that. Sometimes when I bring in big brand names on an article I have to be a little strategic about it. Cheers.. Are "