AreMorch commented on the following stories on BizSugar
Boutique Hotels Takes Everyday Value Innovations to New Levels Relating with In House Podcasts
"No, when I discover and research these Hotels I get a lot of information through the channels and tools I use. Back in the days, I used to work in Hotel reservations and I learned some really valuable ways to gather information about local Hotels even if I had not been there myself. Though I add them to my list of Hotels to visit. Cheers.. Are"How To Think Above and Beyond Customer Expectations with Social Media Marketing
"Hi, Martin. A lot of the benchmark studies we receive is typically initiated by the Hotel Industry itself. Hotels that don't have proper knowledge of the local community and their surroundings for sure are in trouble. I was at an event last year in New York where talked with several vendors. There is no lack of information, tools, and technology available today. The biggest challenge is in the front end getting Hotels to take advantage of this. Lack of time, resources and budget are among the most common circumstances that Hotels bring up that prevent them from taking the next steps.. "How To Think Above and Beyond Customer Expectations with Social Media Marketing
"Hi, Martin. Good question. It varies depending on the size of the Hotel. We usually classify Hotels in different Tiers. Tier 1: Less than 50 rooms Tier 2: 50 - 200 room Tier 3: 200 room+ There are also other classifications that come in places; demographics, location, franchise, chain, star rating and segments (budget - luxury etc.). For Tier 1 SMM budget can be $500-1000 per month we somewhat see this in connection with Revenue Per Available Room. Tier 2: $1000-5000 Tier 3: $5000+ At times we can work with management companies that have a different variety of Hotels in their portfolio. So there will be times that require some flexibility. Cheers.. "How To Think Above and Beyond Customer Expectations with Social Media Marketing
" To put it this way they will have to. Technology, tools, and services in general offered to Hotels are adapting to new media. Yesterday's technology is outdated, and very soon there is no one left to service the 'old tech', or the service will be 100x more expensive than what reinvestment in new tech and media will cost. We want to help as many Hotels as possible during this transition. And the beauty when Hotel starts to understand and use new media effective it will be more cost effective than they could imagine. Hotels are a little stubborn and traditional so it is a process getting them onboard with all the changes we see coming now. Many Hotels is now required to install 'Panic' buttons and we see the same there they tend to put it off. But I still love the industry :) "How To Think Above and Beyond Customer Expectations with Social Media Marketing
"Hah.. Hilton started an initiative to address harassment. Now they are looking to install the 'Panic' button at 20000 Hotels within 2 years. It is a start to address a very important issue. Hopefully, Hotels back it up with training, talks, and follow-ups. Still too early in the process to tell if it has been effective. And it is a bureaucratic process that takes more time than I believe it should. "How To Think Above and Beyond Customer Expectations with Social Media Marketing
"Yeah, the idea is that the button follows the team member. Harassment can happen anywhere. It can be both intended and unintended. Therefore I believe it is important with training, talks, and follow-ups. I worked once at a Hotel where we got some harassment claims. And it was for sure a difficult process to be part of. The #MeToo movement has shed new lights on this, and it is helping us put in place important measurements that can help us take more proactive actions. "10 Ways for Hotels to Upgrade the Customer Experience
"Hi, Martin. Yeah, I was at one event where I was speaking two days in a row. And on my first day, I told attendee to define the softness of their Hotel bed by jumping on it - shoot a picture or record a video doing so and share it on Social Media. When I worked at Sheraton we had the Sweet Sleeper Bed.. we need to add 'Safe To Jump On' and then Sheraton could add it up to their sales pages with the customer's permission of course. "Subscribe
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Why Canva Is the Best Tool for Design and Creating Beautiful Social Media Images for Hotels
"Thanks Philip for your very kind feedback! I really love Canva now. It has become one of my top tools I use today in my efforts of helping Hotels. And the team working with Canva is really awesome. Plus they have some really awesome education there to help you optimize your images. Cheers... Are"