AreMorch commented on the following stories on BizSugar
Hi, Martin. No, it is not common yet. But it is an alternative that is growing in popularity. Facebook is also putting more efforts in to help brands and groups owners reach customer more effective. It is really turning out to be a great high-value alternative that we recommend Hotels to take advantage of. I noticed LinkedIn is also starting put more effort into their groups cause I am sure they start to see more people now goes to Facebook. Though you still find the larger groups on LinkedIn especially in the Hospitality sector. "
Hi, Martin. There are several Hotels that have a very strong online presence. We look at the overall performance of how they use all the channels in context with cross-marketing efforts. Hotels like W Hotels, Park Hyatt and St. Regis does an awesome job here. Ritz Carlton and Four Seasons have the most followers and engagement. Ace Hotels showcase a more modern online presence in a great way, same does Moxy Hotels. These are some examples.. Cheers.. "
Hi, Martin. There are several Hotels that have a strong online presence. We look at their overall performance on all the channels. And see this in context with cross-marketing efforts. Hotels like Ritz-Carlton, Four Seasons, W Hotels, Park Hyatt, St. Regis and W Hotels are all Hotels with a very strong online presence. "
I wrote a little about EVEN Hotels in this article -https://aremorch.com/hotels/10-ways-for-hotels-to-upgrade-the-customer-experience/ - They use value innovation in combination with great Social Selling. Awesome Hotel team here :)"
Thanks Philip for your very kind feedback! I really love Canva now. It has become one of my top tools I use today in my efforts of helping Hotels. And the team working with Canva is really awesome. Plus they have some really awesome education there to help you optimize your images. Cheers... Are"
No, when I discover and research these Hotels I get a lot of information through the channels and tools I use. Back in the days, I used to work in Hotel reservations and I learned some really valuable ways to gather information about local Hotels even if I had not been there myself. Though I add them to my list of Hotels to visit. Cheers.. Are"
Hi, Martin. A lot of the benchmark studies we receive is typically initiated by the Hotel Industry itself. Hotels that don't have proper knowledge of the local community and their surroundings for sure are in trouble. I was at an event last year in New York where talked with several vendors. There is no lack of information, tools, and technology available today. The biggest challenge is in the front end getting Hotels to take advantage of this. Lack of time, resources and budget are among the most common circumstances that Hotels bring up that prevent them from taking the next steps.. "