AreMorch commented on the following stories on BizSugar
Hi, Martin. There are several Hotels that have a strong online presence. We look at their overall performance on all the channels. And see this in context with cross-marketing efforts. Hotels like Ritz-Carlton, Four Seasons, W Hotels, Park Hyatt, St. Regis and W Hotels are all Hotels with a very strong online presence. "
I wrote a little about EVEN Hotels in this article -https://aremorch.com/hotels/10-ways-for-hotels-to-upgrade-the-customer-experience/ - They use value innovation in combination with great Social Selling. Awesome Hotel team here :)"
Thanks Philip for your very kind feedback! I really love Canva now. It has become one of my top tools I use today in my efforts of helping Hotels. And the team working with Canva is really awesome. Plus they have some really awesome education there to help you optimize your images. Cheers... Are"
No, when I discover and research these Hotels I get a lot of information through the channels and tools I use. Back in the days, I used to work in Hotel reservations and I learned some really valuable ways to gather information about local Hotels even if I had not been there myself. Though I add them to my list of Hotels to visit. Cheers.. Are"
Hi, Martin. A lot of the benchmark studies we receive is typically initiated by the Hotel Industry itself. Hotels that don't have proper knowledge of the local community and their surroundings for sure are in trouble. I was at an event last year in New York where talked with several vendors. There is no lack of information, tools, and technology available today. The biggest challenge is in the front end getting Hotels to take advantage of this. Lack of time, resources and budget are among the most common circumstances that Hotels bring up that prevent them from taking the next steps.. "
Hi, Martin. Good question. It varies depending on the size of the Hotel. We usually classify Hotels in different Tiers. Tier 1: Less than 50 rooms Tier 2: 50 - 200 room Tier 3: 200 room+ There are also other classifications that come in places; demographics, location, franchise, chain, star rating and segments (budget - luxury etc.). For Tier 1 SMM budget can be $500-1000 per month we somewhat see this in connection with Revenue Per Available Room. Tier 2: $1000-5000 Tier 3: $5000+ At times we can work with management companies that have a different variety of Hotels in their portfolio. So there will be times that require some flexibility. Cheers.. "
To put it this way they will have to. Technology, tools, and services in general offered to Hotels are adapting to new media. Yesterday's technology is outdated, and very soon there is no one left to service the 'old tech', or the service will be 100x more expensive than what reinvestment in new tech and media will cost. We want to help as many Hotels as possible during this transition. And the beauty when Hotel starts to understand and use new media effective it will be more cost effective than they could imagine. Hotels are a little stubborn and traditional so it is a process getting them onboard with all the changes we see coming now. Many Hotels is now required to install 'Panic' buttons and we see the same there they tend to put it off. But I still love the industry :) "