AreMorch commented on the following stories on BizSugar
Hi, Martin. To me, the most important aspect for Hotels to get a grip of in 2019 is context. There are just too many still that focus on the 'numbers' game without looking at what really converts. And this point becomes even more important when we know some of the 'numbers' is not accurate. By 2020 Customer Experience will overtake price as the most important booking trigger point. So to extend the point with context one of the trends for Hotels will be to collaborate with experts that really understand the industry and how Social Media Marketing really works. This is why I bring up the point of hiring Hotel Experience Ambassadors. A lot of Hotels is not experiencing sustainable revenue from Social Media Marketing. But that is not because Social Media is not working. It is because they are approaching it totally wrong. We will push trends that will fix this in 2019. Cheers.. and Happy New Year!! Are"
Thanks a lot, Martin!! 2019 will be a very interesting and fun year. I want Hotels to focus on creating or hire new relevant skills and talent. But this as everything else has to be in context. Here in the US, there is a huge turnover in the industry. And then we either create or hire for the purpose of sending them to other competitive industries. It is time we start to do something about this so Hotels are prepared for the next generation customers. Hotel Experience Ambassadors is one of the creative solutions. May 2019 be the most awesome and prosperous Year for you. Cheers.. Are"
HI, Martin. All around the world we now experience Hotels are getting more open to new ideas. Markets like the Asian and European markets experience a general growth, but a decline in the luxury segments. And what we see is that particularly Millennials want the Luxury experience but at a more affordable price. So we will see more Hotels that will model what we see CitizenM is doing. Happy New Year.. Are"
I think the next few years has the potential to be some of the most exciting years for the Hotel industry in a long time. We now are seeing a shift where the experience will become the center everything we do. And it will require Hotel to hire people with new skills that we don't see too much of at the moment. Have fun in Copenhagen. The pastries there are just really awesome. And of course, if you get time to take a visit to Carlsberg breweries do it! Yes, the podcast we have is currently hosted on YouTube. Just search #HotelPodcast. Or they are also listed here: https://aremorch.com/hotel-podcast/ Cheers.. Are"
Here you touch on a topic that I soon plan writing about. Customer Experience we know today is a key driver for new customers coming into to Hospitality Industry. But what is more interesting as a result of this traditional Customer Service is changing radically. I worked a long time in Customer Service and it been a mission for me for a long time to change the fulcrum here.. "
Thanks, Martin. I followed Chris for a very long time. He once had a traveler blog that was fun. But I think it got a bit distractive for his main purpose. I read blogs from smart biz people like Chris and Jay Bear that both write about the Customer Experience. Though their eyes are primarily from an outside perspective. I believe will also need some inside/out perspectives. We need a good mix from both sides to help Hotels move in the right direction. "