AreMorch commented on the following stories on BizSugar
What is fascinating when observing Social Media on a daily basis how uncritical people share all kind of information. But there is a data breach that is when they start getting concerned. Hotels have to listen and pay attention to every micro-moment, but at the same time being cautious of what they share. This is why it is so critical to first build a relationship, then bring customers into your community and let them take care of information sharing. Once we move over AI we will be able to implement some awesome smart strategies without jeopardizing customers privacy and consent. Micro-moments gives us as Hotelier so much insight that is mind-boggling that not more Hotels take advantage of this. But that is why I am here to help them in this process. Cheers.. "
Hi, Martin. I was debating to bring it in on this article. Microsoft has developed an awesome product for Hotels here. So, I decided that I take that out and write a separate piece about that. Sometimes when I bring in big brand names on an article I have to be a little strategic about it. Cheers.. Are "
Hi, Martin. Very good questions. I do a lot of research and study Hotel behavior on Social Media. No doubt, a large percentage of Hotels has a presence on Social Media. But when it comes to actively work with Social Media Management the percentage drops dramatically. Hotels are way behind many industries even competitive industries. And also in many cases, those Hotels that hired a Social Media Management team to help them often use teams that have very little industry knowledge or experience. It is hard to give an exact number. It is a little tricky cause the numbers from traditional Hotel marketing has looked really good the last couple of years. In some areas in Europe, there has been unprecedented growth. And we also have seen some positive growth here in the US. From experience and research, we know that Hotels, in general, is slow to adapt to know technology and trends. I don't know if you followed some of the many Direct Booking campaigns we saw last year. Many of them created a positive shift, but their primary focus was to talk about what the Hotel deliver that is different than OTAs. Instead, they should focus more on talking about the prospect and identify new ways to add value to the customer experience. Research has shown that the average customer perceptions are that booking through an OTA is the same a Direct Booking. This verifies my point that a lot in the industry is not taking advantage of Social Media Management in effective ways that will help them make a difference long term. Though, the answer to your second question is yes. OTA will adapt as they are done in the past to new trends. We are moving away from price as the primary trigger point for booking toward experience being the primary trigger. And obviously, this put us all out on whole new field where Hotels has to start to identify the real-time and micro-moment data. My goal is to help as many Hotels as possible shift towards a new journey that will draw direct booking, but these come as result effective Social Communities that help and contribute. It is a whole new era of Hospitality.. Cheers.. Are"
Hi, Martin. To me, the most important aspect for Hotels to get a grip of in 2019 is context. There are just too many still that focus on the 'numbers' game without looking at what really converts. And this point becomes even more important when we know some of the 'numbers' is not accurate. By 2020 Customer Experience will overtake price as the most important booking trigger point. So to extend the point with context one of the trends for Hotels will be to collaborate with experts that really understand the industry and how Social Media Marketing really works. This is why I bring up the point of hiring Hotel Experience Ambassadors. A lot of Hotels is not experiencing sustainable revenue from Social Media Marketing. But that is not because Social Media is not working. It is because they are approaching it totally wrong. We will push trends that will fix this in 2019. Cheers.. and Happy New Year!! Are"
Thanks a lot, Martin!! 2019 will be a very interesting and fun year. I want Hotels to focus on creating or hire new relevant skills and talent. But this as everything else has to be in context. Here in the US, there is a huge turnover in the industry. And then we either create or hire for the purpose of sending them to other competitive industries. It is time we start to do something about this so Hotels are prepared for the next generation customers. Hotel Experience Ambassadors is one of the creative solutions. May 2019 be the most awesome and prosperous Year for you. Cheers.. Are"
HI, Martin. All around the world we now experience Hotels are getting more open to new ideas. Markets like the Asian and European markets experience a general growth, but a decline in the luxury segments. And what we see is that particularly Millennials want the Luxury experience but at a more affordable price. So we will see more Hotels that will model what we see CitizenM is doing. Happy New Year.. Are"