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For decades, law firm branding in the United States was simple: take the last names of the key equity partners, pick a font, and you have a name, logo and a brand. Such simplicity has one very important drawback – it’s ineffective. Here's what law firms should do instead.

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Instead of paying large sums of money to buy an old domain, smart marketers can identify new TLDs to build a more cohesive brand identity. Here's what you should know. Read More

Though you may be flexible enough to try new marketing tactics to grow your business in 2017, is your logo? Take a look at the checklist below to see if your logo is ready to move as quickly as you. Read More

There’s no question that marketing is more difficult to execute effectively today.
Smart business owners and teams are looking for creative ways to lift their marketing efforts without relying on email or other more overused techniques. That’s where influencer marketing can help. Read More

You’re ready to build. Maybe it’s a website, an app, a landing page, or an email template. Now you just need to figure out the design. And it’s here, in this pivotal moment, before anyone has put pen to paper or pixels to screen, where you’ll either get it right or get it wrong. Here are the top 5 Read More

Looking back on 2016, you may find that your marketing and branding strategy slipped through the cracks because you were so focused on a new product design. Or maybe you didn’t make time to explore new trends in your industry. Here are five helpful New Year’s resolutions for entrepreneurs.
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With limited time and an unlimited need for content, it is important to get the most out of your existing efforts. Instead of starting from scratch on your next piece of content, consider giving some of your best-performing blog posts new life by repurposing it for visual content marketing. Read More

Launching a crowdfunding campaign for your latest, greatest idea is hard work. In the early days of internet crowdfunding, it might have been a bit easier. Great design can help you to market better and to raise more funds through crowdfunding. Read More

If you’re moving slowly or have yet to implement search engine optimization (SEO) strategies, you’re falling behind your competitors. 93 percent of online experiences begin with search. Here are the top ten things you can do to make SEO an effective part of your 2017 marketing strategy. Read More

In other words, a large majority of people who visit your site for the first time leave quickly, without some form of the desired action. And that is why some many companies have turned to remarketing. You can improve your remarketing efforts with great design. Read More