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How to use a persona to improve customer engagement with your ezine. Research shows that putting a human face to your marketing can help build your brand more effectively than publishing as an anonymous company. Read More

Smart investing is all about staying abreast of the latest trends, and with year's biggest shopping season fast approaching, there's no better time to reassess your portfolio. Consider forecasts for the upcoming holiday season, along with relevant data that can help you make an informed decision. Read More

Over 120,000 people, industry and thought leaders alike, headed to San Francisco this week to attend Dreamforce 2013, the largest vendor driven technology conference in the world. Among these attendees were content marketing connoisseurs, including our very own Pawan Deshpande and Michael Gerard. D Read More

Great post on the KISSmetrics blog!

"Here are 12 simple profile hacks and engagement tips you can apply to increase fans, followers, and traffic to your website." Read More

For many shoppers, the idea of fighting the Black Friday crowds seems crazy compared to shopping online from the comfort of home. This explains why the ecommerce space has experienced such massive holiday growth over the years. In fact, 2012 Black Friday sales reached over $1 billion for the first Read More

Even the best planners forget important things on the website launch to-do list. Find out the 5 things that you need to address before you launch. Read More

Have you ever wondered how long your landing page should be? This article has a ton of good advice to help you determine the answer to that. In a nutshell, long enough to get your visitors over their objections and get them to convert. Read More

Think a traffic boost to your website will solve all ills? Maybe not! Make sure your site is ready to convert that traffic. Read More

Mobile application developer and entrepreneur Susan Gray takes us through her favorite apps for mobile payment processing and explains why small businesses need to begin leveraging this technology (if they have not already done so). Read More

Cartoon outperform stock photos and infographics in social media sharing. If you're looking for a way to boost your content, cartoons rule! Read More