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Although Google’s search engine algorithms are shrouded in mystery, they are widely accepted as a barometer for gauging the importance of your content on the internet. As a result, a cottage industry has developed that is focussed on gaming the rankings to receive favourable placement. However more Read More

So many people get this wrong... They might get it half right. But it's rare to see a headline that can tick all the required boxes. Read More

There are various unpleasant tasks involved with blogging. Unpleasant blogging tasks can lead to procrastination and stagnation. Find out how you can get those unpleasant blogging tasks out of your way! Read More

If you wonder when the best time to send a holiday promotion email is, check out these stats. Turns out, Thanksgiving and Christmas are two good days to send email. Read More

Engagement events are individual activities performed using specific social networks, sites, or applications. One tweet is an engagement event, for example, so is posting one comment, or a vote for a post on BizSugar. Read More

By JT Ripton

So you’ve just on boarded a new client for your marketing firm. They’re a startup that’s spent a great deal of time and effort building the foundation for their business, but they’re still struggling with determining the target audience for their marketing efforts (and subsequently Read More

In this post, I show you 5 free traffic strategies you can use to drive buyers to your money making campaigns. Read More

Part two in a series on holiday marketing for small businesses. This post focuses on writing your holiday marketing emails for your small business. It's a follow-up to our "Procrastinator's Guide to Holiday Promotions". Read More

The season now signals the transition from swimsuit to sweaters. And for the e-tailers, it marks the ramp-up for the biggest online shopping season of the year. It is the Christmas frenzy now. Read More

Social media is going to become a critical element of online marketing, not just for its direct benefits, but also for its indirect benefits such as SEO Read More