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Marketing communications is the second favourite thing that marketers love doing – be it publicity or any form of ‘spreading the word’. It is almost important as achieving customers' service expectations. Here are some thoughts on marketing a small tourism destination. Read More

One of the essential elements to blogging success that I’m sure you’ve heard or read about countless times is the need to establish your reputation in your niche or industry, and to become recognized as an authority. This post covers the steps you can take to build that reputation and authority. Read More

Are you looking for a way to increase the optins to your mailing list?
There are lots of ideas out there on how to increase your email list.
But one way that has been proven to work over and over again is - Webinars. Let's take a look. Read More

Using ebooks for marketing purposes has steadily become more popular in recent times, and with good reason too. Crafting an ebook for your company serves multiple purposes, with the most effective method being offering it for free.
Read More

Whenever a company seeks to construct a business domain online, it is of vital importance to be conscious and responsive about the social media’s impact on the company’s profile. That is the very reason why social media channels are powering the world today in more ways than one. Read More

When you've finished shooting a video for your small business, you need to decide where to upload it. Here is some comparison between youtube and vimeo for small business owners to consider. Read More

By Sabina Stoiciu

Every business strives to become a brand in time. As this is not just something that happens overnight, the brand is built slowly, constantly and through various ways. Elements like written materials, online communication channels, and promotional objects can contribute to buil Read More

By Megan Totka

A friend who occasionally runs an AdWords campaign received a postcard from Google in the mail the other day. He hadn’t run a campaign in a while and Google, being the ever-helpful Internet mega-nanny, was wondering how it could help out.

The interesting—and ironic—point here i Read More

So, you’ve poured your heart and soul into writing your landing page copy. You’ve edited it with a fine tooth comb. You’ve even rewritten your landing page language into a masterpiece that any online marketer would envy.

But it’s not converting!

Here’s 21 of the top reasons your landing page. Read More

3000-word thought leadership article on everything you wanted to know about NoFollow and why you really don't want to know anything about NoFollow. Read More