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The problem with creating a good first impression with your customer is that we have no idea when that first impression is going to manifest. We don’t know – or control – the factors that will be used to create the story that the customer will tell herself, which is why authenticity matters. Read More

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand. They can become frustrated with investors, senior executives and even customers who don’t seem t Read More

At the end of the day, the real reason to choose the ‘right’ virtual assistant, is this: You won't delegate well unless you trust your assistant. Read More

In celebration of her birthday, Nellie has a gift for you: advice on running a business. See what she's learned in 43 years. Read More

Technology is (sometimes fatally) underinvested in across companies. Here is how you can really make the most of the technology at your disposal. Read More

How do business owners/ executives encourage or inspire without being a good model? Becoming CEO of your small organization is a process of learning and developing as you understand your changing role, the roles of your team members and how the business works relies heavily on your ability to devel Read More

Ding Dong the witch is dead! Well the Google Authorship initiative is at least….the bell has tolled!

Wait, you say…what’m I talking about?

Okay, backstory first….

Google back in June of 2011, announced that it “would begin to support authorship markup. The company encouraged webmasters to Read More

Web hosting companies mostly offer generic services. But if you are looking for the best website hosting for small business the answer is probably not the generic one. Read More

Do you ever feel unappreciated?

The lack of praise and appreciation is often a cause of conflict.

It is fascinating to see how praise and appreciation can act as major motivators.

If you want to get the best from other people it is vital that give people the praise and appreciation they n Read More

I hear it from entrepreneurs every day. “I have a great idea!” You probably hear it a lot if you watch “Shark Tank”. Everyone with a great idea really believes in it. They think it can change the world, and maybe it can. But there’s a huge difference between having a great idea and actually making Read More