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If you're a small merchant selling big brand items on Amazon, watch out. An agreement Amazon has with Levi's is cutting out other Amazon merchants who sell Levi's brand apparel, says research from business intelligence subscription service L2. In fact, L2 even tried to set up a merchant account to Read More

So much has been written about social media over the years and yet entrepreneurs and startups struggle to get their foothold of these platforms. Why? Read More

Your data is infinitely valuable, use every resource possible to unlock that data and uncover where you can do better and to discover opportunities you can address.
Creating custom Google Analytics dashboards can help you do this and more. Read More

You have a digital marketing firm handling search, social and analytics, and you’re happy with the work they’re doing so far. The design agency you hired is producing fabulous creative for the website and ancillary materials. And, the conversion-rate optimiization outfit the CMO reluctantly gave yo Read More

Because online marketing promotions are becoming more sophisticated, there is an increasing need to track campaign success and to justify ROI. Last week, I shared an article about “Social Media Metrics Made Simple.” I will now share information about creating and tracking a branded hashtag.
It is Read More

Content sharing is a great way of creating brand awareness, reputation and develop relationships with a wider audience. Get people to share your content with these tips. Read More

If you have a job that takes you around the world, such as being an airline pilot or working on a cruise ship, you might find yourself stuck with a very complex tax return that requires very specific records.
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Ultimately, the success of your ad campaign now relies upon your ability to choose what to promote. You can now advertise posts that give valuable or interesting information to a certain set of users. Read More

Delving into content marketing for the first time? Worry no more. Content marketing for small-medium businesses should be easy through this guide. Read More

Ever wondered "Why don't You get +1's, comments and reshares like everyone else on Google+?" Well, the short answer is, don't just know what to say, know how to say it. Take a look at this infographic that breaks down how to get more engagement on Google+. Read More