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Pamela Grow randomly selected 2 non-profits to donate to each week, and then critiqued their online giving process and follow-up. Find out who passed the test! Read More

Doing a marketing presentation? Rules apply, especially when your topic could be dry and the audience is diverse: MailPoet's Kim Gjerstad opens with a joke. Read More

Until you get over your fear of web content, you'll never be able to take your business to the next level! Read More

In my experience, inventors and technologists aren’t interested or aren’t very good at building a business, and entrepreneurs aren’t usually good scientists. These people need to find each other, and can jointly make a great team for a new startup. Without the synergy, companies like Apple might ne Read More

You hear Minnesota and you shiver or picture Target department stores. It’s not exactly the place you imagine entrepreneurs and investors flock to, when there are warmer options that come equipped with surfing and THE tech reputation. But at least for fantastic workforce management and scheduling a Read More

Read over 550 definitions of popular terms in this huge content marketing glossary. Have we missed any that you can add in? Read More

The goal of a sponsorship investment is to harness the passion generated by the relationship to build awareness, differentiate your product from the competition and reach new market segments. Read More

With a pair of recent high-profile Twitter trends, the effectiveness of hashtag activism is once again being debated. But this is not a new discussion - it goes back nearly to the advent of Twitter. While many believe there's little effect of such campaigns, such trends can make their way to the re Read More

Know these eight rules based on A/B testing before taking a plunge into internal opponent then you have mastered the art. Read More

Which comes first the product or the brand? Even though a company’s brand name products fall under the umbrella of their corporate name, most consumers are buying the brand itself. For example, Tide laundry detergent is a brand of Proctor and Gamble. But when you go to the store to buy laundry dete Read More