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We like to tell stories! Stories, give a more coherent framework to understand a situation or a subject. Here a different story, a story with a leadership angle! I hope you like it! Read More

So what’s a business to do when it has spent countless hours creating beautiful full-color ads, writing hundreds of emails, and updating statuses on every social media platform, all with no return? Perhaps something is being done wrong.
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Do you have a blog? Want to know how to build your audience? Here are 10 helpful tactics to build your audience for your blog nice and steady. A blog can help you earn more traffic, build you brand,get more links for SEO and also create serendipity for your business. But how do you stand out in a s Read More

Starting your day just got smarter with these smart gadgets that evolved from their "not so smart" cousins. See how the Internet of Things makes life a lot easier. Read More

Google has acquired the human-curated music streaming service Songza. Songza provides music playlists depending on the user’s location, current weather and activity. This service is free to be used with ads. It has currently 5.5 million active users and this app has reportedly been installed 6m tim Read More

It’s about your ability to respond in a timely fashion. If so, you can do things, but the question is how do you respond and the more data you have the more options you have for response. Read More

It’s not news that today’s B2B marketing has been defined by digital technology. However, the impact hasn’t all been positive. Read More

Every positive review that your business gets is a good thing, but where the review appears may also make a difference. Here is perspective on figuring out where your business reviews can do the most for you. Read More

Every positive review that your business gets is a good thing, but where the review appears may also make a difference. Here is perspective on figuring out where your business reviews can do the most for you. Read More

Most businesses set aside a sizable chunk of money for advertising, but wouldn’t it be grand if you could get existing customers to do your marketing for you? If you have a good reputation and a loyal clientele, you can get the people who already love your products to market them for you. Read More