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LeBron James surprised and thrilled his hometown fans in his choice to move back to his humble roots in Akron, Ohio to play for the Cavs. His bold decision generated unprecedented positive media coverage and gave an immediate booster shot to his personal brand. LeBron’s revised decision has likeabi Read More

While in the world of small business, dress code and formality may not be ubiquitous, preserving a base level of etiquette should be standard across every industry. Read More

Whether you hate or love social media, you've no choice but to leverage it. Why? Because search engines use signals from GooglePlus, Twitter and other social networks to determine how high a website will rank in search results. Read More

Last weekend, an estimated 2.5 million people turned out to watch the world’s greatest cycle race begin its journey in Yorkshire for the Grand Depart. - See more at: http://www.jonnyross.com/news/how-le-grand-depart-in-yorkshire-took-over-social-media-for-one-weekend-in-july#sthash.H8IJL1gJ.dpuf Read More

Blogging is the most popular way to make money on the internet. Most people choose it, because it’s super simple. Current blogging platforms don’t require you to know coding or design. You use them like a text editing software. Also it’s free or very cheap to get started.
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Everyone is publishing many things almost everyday. How are you going to stand out among gigantic amount of publications? Here, we illustrated easy yet super effective points in this little infographic. If you find it useful, feel free to share it with your colleagues or via social media. Read More

Things are so much easier when they are black or white, when there is a “right answer” to every question or issue we face. Unfortunately, in the real world of buying and selling, there are no right answers, there is no clear direction–either for us in selling or for our customers. Read More

Are you using social media to expand your online presence? Would you like to grow your reach in a thoughtful and meaningful way? 6 steps to quickly improve your social media presence! Read More

Have you ever tried to watch a video online, but you could barely hear what was going on? Turning the volume up rarely helps; even putting your ear to the speaker doesn’t make the video any easier to hear. Although this can be a common problem with online videos, there are other options to consider Read More

Who among us can't think of at least one online reputation disaster involving a huge brand? Whether it was the United guitar scenario or the Domino's pizza video from 2009, examples abound. Here are five ways, both as defense and offense, to protect your brand’s reputation online. Read More