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You've probably read the articles on the successful repositioning of Subway using Jared - which supposedly brought huge success to the business.

Bollocks!

This article breaks down Subways success and shows the 8 key ingredients required for any business (and it has nothing at all to do with J Read More

Here is a quick roundup of some of the latest happenings in the social media world.
Facebook
According to a study published by Pingdom on Tuesday, Facebook coul Read More

The world is changing. The prize for being #1 is getting bigger. Companies are either remarkable or invisible. But the little secret for winning is to define what you want to be #1 at! You get to define the unique space you want to dominate, have fun within, find your tribe. Read More

When the lights went out in the middle of Super Bowl 2013 I Tweeted: "There will be a lot of talk about this Super Bowl power outage tomorrow, including parallels b/w sports and business." And some really interesting articles/reflections were published... Read More

Whoever you are and whatever you do, we have some suggestions for you. We looked at Valentine’s emails from some larger businesses to help spark ideas for all businesses. Read More

Is Quora a pretty darn good source of intriguing questions and valuable answers? Yes, it most certainly is. Read More

Everybody knows that to blog like you mean it you need to be passionate about the topic that  you are writing about. But what happens when I am not so passionate about a subject? How do you blog like you mean it, when you don’t? Read More

While the mass media focuses their "analyses" on Amazon, (a) it isn't Amazon, but in-state consumers who will have to pay the tax, and (b) it isn't Amazon (alone) who will suffer, but thousands of small businesses run by Indiana- and Florida-based affiliate marketers. We've seen major e-tailers ter Read More

Google+ in early 2013 is way ahead of Twitter circa 2008. And it’s much more important for content creators and marketers than Twitter … and that’s saying a lot. Read More

Do you run an overseas business? Thinking of expanding and selling into the U.S. market?

Because U.S. residency or citizenship is not required, non-U.S. citizens can readily sell into the U.S. However, many overseas business owners aren’t clear on whether they are required to incorpora Read More