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In small business we wear many hats - Manager, leader, visionary, salesperson, cleaner, IT manager, bookkeeper, secretary, travel coordinator, writer - the list can and does go on. For many of us, that's the appeal of self-employment. We get to play lots of roles, tinker with different toys, and re Read More

I’ve had several conversations this week that revolve around defining marketing niches for small businesses. The common thread in all the conversations has been the anxiety that this issue causes. Read More

My book is called Soul Operator - How You Can Be Your Own Boss and Build a Business With Purpose and is written for those who are finding self-employment frustrating or are looking for more ‘meaning’ in their business. If that sounds like you I hope you enjoy it and find it useful. Read More

Learn more about Google’s Hummingbird search algorithm update, and what it means for you as both a copywriter and a consumer! Read More

Sigmund Freud’s pleasure principle isn’t exactly rocket science but it’s easy to forget. Essentially it says every action we take is an effort to feel better, either by seeking pleasure or avoiding pain. Avoiding pain usually takes priority and often takes the form of procrastination. We put someth Read More

Tweet Tweet Sharpen your pencils and dust off the journal – it’s time for the annual goal fest. Time to get ready for the impending New Year (or not). Corbett reminds us in ... Read More

Tweet Tweet...This post is by Brett Jarman. When a small child is in pain, emotional or physical, we can often relieve it with a simple distraction: a song, a piece of ... Read More

Making the decision to become an entrepreneur is a major commitment, with huge implications for skills and lifestyle. Yet there is no standardized testing or certification required or available anywhere to help you decide if you are a good fit for entrepreneurship, or entrepreneurship is right for Read More

How to run your business your own way and still be successful ... And why the 'gurus' might not have all the answers (they might even be asking the wrong questions!!) ... and how to market with integrity & honesty and sell your stuff without selling your soul. Read More

We were fortunate enough to interview Daniel Pink, author of the recent bestseller, To Sell is Human - The Surprising Truth About Moving Others. Daniel kindly agreed to answer several questions we put to him by email to help support our proposition that sales is not a dirty word. Read More