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Social recruiting has taken the US by storm and most recruiters in that part of the world now believe this is a revolution that has come to stay as part of the industry... Read More

If you're planning to start a small business or are already operating one in the US and haven't yet heard of the SCORE program, be sure to click through to this podcast. It's by Anita Campbell over at Small Business Trends Radio and she is interviewing Ken Yancey of SCORE so be sure to listen to th Read More

Whether you love them or hate them, you have to admit Tom Brady and Peyton Manning are excellent leaders for their respective football teams. Yet, each took a very different path to get to where they are today. On one hand you have Peyton Manning, a guy who was drafted number one overall in the [.. Read More

We know asking questions is important, otherwise how are you going to find out anything. This is particularly true when trying to find out more about your customers. When marketing your brand asking yourself the why questions is often overlooked.
Here are two ways to help your marketing. Read More

It’s been said you never get second chance to make a good first impression. But, many small business owners do not pay nearly enough attention to their image. Your company’s image is inexorably linked to your brand. Find out how you can be sure your company is making a good impression. Read More

Buying or Selling a Business is a process. The below provides a framework to define the process and steps needed to buy or sell a business. Read More

12 ways you may be killing your chances for startup survival. Are you falling prey to these bad habits? Read More

Having an online business card with a centralised social media presence sounds like a pretty good idea. Small business professionals can end up having many social media networking accounts, once you take into account your blog, twitter, facebook, stumbleupon, digg, youtube, and possibly a few othe Read More

Rich Meyer is not nearly as against the idea of using social media for business marketing as the title of his post "Social media marketing is an oxymoron" might imply. In fact, interactive marketing is Rich's business. What he rightly warns against, however, are social media evangelists who promote Read More

In this article we look at why the free trial is so important and how it is one of the best ways to market your product. We also run through some of the do's and don'ts when offering a free trial. Read More