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SETH GODIN was the BIG DRAW at The Art of Marketing Conference in Toronto on March 2nd. The value in WHAT he had to say on Leadership & Creativity was not in the 'WHAT' of WHAT he said but in the 'WHAT' about WHAT he talked about. Read more to find out WHAT that was. Read More

I’ve always assumed that Google Maps (and other local search directories) would build up the free local directory, drive other for pay players out, get us hooked on their service, and then start charging to be listed in the prime spot. In this case the prime spot for local search is the Google Seven box shown below for a search for “Attorney Houston, Tx” Read More

As a customer and client of many types of businesses and services I would like to start seeing a new type of marketing strategy: personal engagement. It will create customers for life. Read More

Discover how an small offline business grew an email subscriber database without a website, and at a very low cost that would meet even the tightest of budgets. Read More

2010 is supposed to be a big transition year for small business. Indicators show the economy is improving. More guaranteed loans are available for small Read More

One of the toughest tasks for a SME business owner is generating new business, and many find the going tough because they are doing the all of chasing to find the new business, rather than new business seeking them out for their expertise. This article provides 8 tips for cost effective marketing of your business expertise to attract new business and reduce the time spent chasing it.
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Businesses are engaging nowadays more and more in online marketing strategies. They are making efforts to implement a good search engine marketing strategy, struggling to get members on social networks and to keep them engaged. However, there is still the question of which metrics should be monitored from your online reputation management strategy, which are the ones important to monitor the ROI Read More

Ever wonder how big businesses are leveraging social media? Burson-Martseller recently released a report highlighting the Fortune Global 100 companies and how they are using the newest tools of the web 2.0 world. Read More

When your customers voice complaints, do you ignore or minimize them? Take heed from the lessons of Toyota. Read More

Word of mouth marketing has changed due to social media. This interview with car legend Johnny Londoff focuses on powerful benefits of customer service as marketing. Read More