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As recent as ten years ago, terms like, “renewable,” “fair trade,” and “sustainability” were considered the vocabulary of the fringe. These words were uttered mostly by those some referred to as “tree huggers” and “granolas,” and “real” entrepreneurs were more concerned with making some cold hard cash than with making a difference. That’s not to say business was completely self-centered... Read More

We’ve all heard the bleak statistics about startup failures. In fact, according to a recent study by the SBA, a mere 44% of new business startups can expect to still be doing business just four years later. If you’re not strong of heart, these numbers alone could be enough to make you want to throw in the towel before you even begin. Don’t give up just yet though. Read More

This is the tale of a mug, dry cleaning, and customer loyalty... Read this brief post to learn what they have in common, and what they don't! Read More

Be a customer for a day. If you don’t act like one of your own customers once in a while, you’re missing a great opportunity to see how your company and customer service looks from the outside.
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This is an quite of an old commercial created by Sony to market their Sony Vaio series. It is based around the YouTube channel of the Social Media Addicts Association, which houses a number of videos and the website Stop Writing On My Wall. Read More

How do you make sales more personal, tell a story that your client can relate to. You stand a better chance of making a connections and getting a sale if make your client understands how your product helps others. Read More

Some consultants might say that their clients are not online. More likely in the next 2 to 5 years most of their clients will be online. The question is, do we focus on building an online reputation now or in the future? Lead generation nowadays is much more about being found than going out and hunting. Read More

Google AdWords are great. In fact we bootstrapped RevaHealth.com for the first year using AdWords. We love the way even the smallest company can compete with Read More

Bank in September we made several changes to RevaHealth.com to improve visitor engagement. One of these changes was to add breadcrumbs into the header of each page. Read More

Many of the reviews of the popular international Media140 conference say nothing new was really said. Read this blog post to find out what one attendee heard that has her heart singing. Read More