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Lots of business owners and CEOs alike got caught on the hop by this recession. Failure to anticipate the downturn led to businesses revenue and profits suffering. This of course meant that staff, customers and shareholders suffered too. Needless to say, there is every likelihood that those same business owners and CEOs will again be caught on the hop by the upturn when it comes. Read More

To be honest, it’s not easy to make money on Twitter; given that it’s an information water-cooler of the world rather than a platform where content is produced. But that didn’t stop Dell from making $3 million off Twitter. So Twitter just isn’t about buzz. Read More

Direct mail can be a very cost-effective way for small businesses to reach new customers and to build stronger relationships with existing clients. It can be used to drum up new business and strengthen existing relationships. SmallBusiness.co.uk and Royal Mail have this list of points to consider when thinking about direct mail. Read More

One of the most effective copy cosmetic techniques to grab your readers attention, online or offline, is by using simulated handwritten notes and doodles. In this day and age of computer-generated everything, the power of handwriting stands out. Read More

In addition to the traditional marketing mix, social media adds a new dimension for marketing strategy which is much different than the 4P's Read More

Facebook is becoming the web's top source of traffic. While google starts to short out how to be more social, Facebook is making it's move to take over search. Read More

Online advertising offers numerous benefits for small businesses: the ads are priced significantly lower and there are tools that allow you to make sure that your ads are being displayed primarily to people who might actually be interested in purchasing your product or service. Read More

Paul Cherry shares his techniques for honing your voicemail messages for maximum impact and creating great sales opportunities. Read More

One of the most pervasive themes in American thought comes out of the pioneering spirit that settled and built a nation. It's the Can-Do attitude. It's really not unique to America though. Read More

While conventional marketing methods still plays a major role for promoting business, an increasing number of businesses are starting to realize the value of having a strong internet presence and the branding value that comes along with it. Internet marketing gives businesses no matter big or small, access to the global market at a reasonable price and it’s truly personalized marketing Read More