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If and when you ever find yourself in a crisis situation, the best thing to do is come clean, admit your mistakes, apologize, and talk about the steps you’ll take to make amends. Most important, though, is that you must truly show a sincere compassion for those you’ve hurt. I’d rate Tiger’s “performance” during his public apology as a C+ since I wasn’t convinced that his statement came from the h Read More

In these tumultuous economic times, small business owners need to find ways to squeeze more value from every dollar invested. One of the larger expense lines is advertising. So why not start here? Read More

I read a blog post yesterday declaring the death of direct mail and found my inspiration to write this blog post. I am a firm believer in a multi-channel marketing approach; although direct mail is my business, I also market via my blog, my e-newsletter, Twitter, LinkedIn and old-school face-to-face networking. To demonstrate that direct mail is not in fact dead, I received permission from 2 cl Read More

Despite the tough economic times, conventional wisdom in the small-business marketplace holds that there is always a market for good businesses. One such business is this niche manufacturer of specialty lighting and related products that has continued to post profits right through the recession. Read More

Anyone contemplating doing business with you will go to Google or another major search engine and research you, your key executives and your company. What they find in the search results will determine whether you have a new client/customer or whether that potential client has been driven away by negative comments and an overall negative perception of you, your company and your executives. Read More

Currently Facebook boasts somewhere in excess of 400 million users and growing. You’ve probably heard this line by now, but If it were a country it would be the third largest in the world behind China and India only. There’s a pretty good bet that some members of your ideal target customer reside in and visit Facebook land, but the trick is to find them. Read More

How Timothy Sykes makes 1.3 million a year via blogging and products. Tips, lessons and ideas for entrepreneurs. How to build and monetize an online community. Read More

Advertising exists to help merchants sell products and services to people who need those same products and services. Bringing the merchant together with the consumer is the objective. In the online sector how those two are brought together requires a combination of money, targeting, and compelling or persuasive ad copy. How are those elements joined? How do businesses make sure that ads for their Read More

The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques.

This week's featured white paper is a great example of how to use business Read More

As a small business owner, I prefer simple tools. I like having one tool that I can push to the limits over a slew of them that I have to manage. It makes my Read More