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With banks unwilling to lend to any but the most credit-worthy businesses, small businesses are increasingly turning to asset-based lending as a source for capital to fill orders and expand. The Wall Street Journal reports that in 2008, according to figures from the Commercial Finance Association (www.cfa.com), asset-based loans other than mortgages grew by 8.3% to almost $600 billion. And in th Read More

http://www.ducttapemarketing.com/blog/2010/02/19/microsoft-outlook-2010-will-make-social-media-mainstream/trackback/

For many readers of this blog social media is mainstream, but I travel the highways and byways of this country and experience first hand in my workshops and presentations the amount of folks that “just don’t get” social media. I think they’ve heard the hype and know they should Read More

We’ve written on some pretty interesting small business rewards programs here on this blog. We’re always big proponents of small business rewards programs because people love a good deal. What’s more, people love knowing they’re a part of a program where they can be rewarded – for lack of a better word – for their loyalty towards a specific company. The more you shop, the more you save. Read More

It's critical to stay in touch with new prospects especially in today's highly competitive world. However, there are right ways and wrongs ways to achieve this. Here is what you need to avoid doing... Read More

AVAYA, a global leader in corporate networking solutions and services, reported in a May 2001 Press Release, Don't Play it Again, Sam, "Poor 'hold music', or even worse none at all, had the potential to cause over half of callers to abandon calls to customer contact centres" and that "15 percent of all callers will not call back." AVAYA goes on to say; "Most surprisingly, the research concluded t Read More

The truth is making money online is hard work. It requires you to put your finger on the pulse of your potential customer's spending habits and preferences to see what they are willing to buy on your site. It requires you to implement online marketing campaigns that will help you monetize the traffic your site is getting, whether it's a single impression per day or one million impressions every h Read More

In business there are plenty of levers you can pull which will affect your company’s bottom line. Often the trouble is figuring out which ones to focus your, however one of the most effective is how quickly you can recycle your marketing spend Read More

Marketing in 2010: Tips and tricks for controlling your online reputation including how to understand search engines. Read More

In today's cut-throat world of job-searching, every vacancy elicits hundreds of applicants. The implication is that your resume will be in the HR inbox along with hordes of others. You've written your resume...now it's time for the formatting which will help it STAND OUT from the crowd! Read More

key message:take your business to the local mom and pop business first

The dream of owning a successful small business is still alive in America and remains an essential part of our national self-image. But along the main streets and rural byways of the country today, in place of countless small businesses supporting millions of families in tens of thousands of communities, the banners of a fe Read More