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Can Public Relations be a nightmare for your small business? Not if it is done right. Don't move too fast! Read More

The story talks about Steven Moseley, executive chef of S&J Catering, who also provided mango bourbon barbecue ribs during the 2007 Super Bowl (the last time the big game was also held in South Florida). According to the story, they find Super Bowl weekend to provide great exposure for their catering service. What’s more, they’re able to use it in their marketing after the game’s long over either Read More

So the iPad is great for Apple partners and investors, but why should marketers care? The answer is simple. Read More

There are lots of options out there and tech trends to be considered for your business no matter what the size. In the end, what you decide to use and what you believe is unimportant depends greatly on the kind of business you run, but Scott Steinberg, publisher of DigitalTrends.com, gives this overview of the useful and the maybe not so useful for businesses in general. Be ware. Scott's picks we Read More

Press releases can be very effective tools to bring the media’s attention to a particular event or topic. However, it’s easy to send out press release after press release, yet feel like you have nothing to show for it. You need to know how to effectively use a press release to market your business with press releases. Read More

Selling is no easy task, and in a down economy, getting people to part with their hard-earned money presents an even greater challenge. Bob Burg and John David Mann, co-authors of "The Go-Giver," suggest approaching sales as an effort of giving, not getting. Read More

Building your business through online video. Tips & tricks on how entrepreneurs can use online video. Read More

The franchise industry uses technology. A lot. Technology is such an important part of any small business, these days... Read More

Retirement planning can play an important role in your business planning. It can offer opportunities to minimize your tax burden, build additional assets and make sure that if you do find yourself ready to retire down the road, you’ll be in a comfortable position to do so, no matter what. Read More

Some time ago I heard that I should improve my English skills; that I should learn how to write English… as well as if I’m Polish, then I should write Polish. No f*in’ way! Read More