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Branding is very important in the growth of one’s business. To develop one’s brand, one must have an initiative on how to increase online engagement and awareness. Read More

Most of the entrepreneurs I have met are smart, but many are not always wise. That means they may show great insights into a new technology that has marginal business value, their passion may motivate team members more than customers, or they may allow themselves to be pulled over the ethical line Read More

If you've ever felt as if you business blog is not achieving all you had hoped, you may not want to quite just yet. Rosemary O’Neill shares a review of the book Born to Blog, by Mark W. Schaefer and Stanford A. Smith and the inspirational takeaways she got from it in her own life. Rosemary's revie Read More

Is your business ready for an emergency? According to a recent survey by the American Red Cross, only 41 percent of small businesses have a disaster preparedness plan in place. Think about what might happen to your business if an emergency were to occur. Lost revenue, damaged property and assets an Read More

If you want to build the next Google, Pinterest, Häagen-Dazs or Intuit, it may help to look at some of the things hey did to become the successes they are today. That's what blogger Mohul Ghosh does in this great, easy to read post about the central ideas that launched some of the greatest success Read More

Marketing is a broad term in itself which can be categorized in many segments. Email marketing is one of the most vital segments of marketing. Here's a post on what email marketing entails and how it should work. Read More

If you have self-employed health insurance, you should probably be deducting it when you prepare your home business taxes. Read More

Part Four: How To Get Out Of A Financial Mess

If you’ve been avoiding looking at your finances, you can stop worrying now. Read the advice below and put it into practice so that you can resolve financial problems and stop feeling overwhelmed.
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By Bob Herbold

I will admit that I have a visceral negative reaction to consultants. That is probably because I spent 26 years at Procter & Gamble and almost 10 years at Microsoft and both of those companies viewed consultants as a waste of money and time. Read More

You may not think of the Dark Lord of the Sith as a master marketer. I didn't either until I read this post. Although a bit tongue in cheek at times, the article and the marketing tips delivered are quite insightful. It's definitely worth hearing what Darth Vader has to say, so fire up your light s Read More