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By Johann Carpio

The customer is always right. In this modern age of content marketing, this axiom rings particularly true. Targeted material, which reads to your audience like it was perfectly tailored for them, is the golden goose of content marketing.

Developing this kind of content, howev Read More

One thing the recently announced attack by hackers on Microsoft (and, yes, the similar attacks on Twitter, Facebook, and Microsoft) clearly demonstrates is that anyone can be vulnerable. Small business owners who often juggle numerous online accounts needed when managing the technological aspect of Read More

Without a good sales pitch you will tend to miss the mark when it comes to sharing how you can help your prospect. Having a unique message is critical for success in sales because it allows you to to clearly articulate your value proposition to your prospect. Read More

Guest Blogging is important whether you are just starting out or you have been blogging for a while. But how can you guest post for blogs if you are just starting out or you have no connections? Read More

It's great to keep it simple in web design, but there is such a thing as too much minimalism! Take a look at our examples and see which is simple and stylish, and which is plain and pointless. Read More

Google wants to know what content you have written. They want to know what content they can safely mark as “high quality” and show in the search results. Read More

Here you have arguably the best golfer in world working daily with a coach yet it is so rare that you hear of CEOs, from the smallest companies to the global leaders, working with coaches of their own. Why is that? Read More

Start with why. Most small business owners can tell you what they do. Most small business owners can tell you how they do it. But not why they do it. Read More

A great idea for a new business is a brilliant start, and you’re over the first hurdle, but there is a lot more to consider before you can launch your business. Without planning and preparing many new businesses fail with in the first few months of trading. Read More

Some people don't look at franchise businesses as being local businesses. But, they are. Really. Nine out of ten franchises are locally-owned, yet they're usually bypassed during those, "Buy Local" promotions held during the warmer months in most places. See why, and help me change that! Read More