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Sometimes when I see a social media consultant or a marketer, I get the strange feeling that they forgot about some important things when it comes to marketing, especially online. Read More

What makes a great marketing email? I've dissected messages from some of the biggest content marketers around and outlined what elements they are doing correctly (and not so much.) Read More

A compilation of useful Pinterest tools and tips every pinners should know! Enhance your pinterest presence and pinning efforts with simple apps but great effects. Read More

As the retail industry strives to respond to consumers as they begin to get back their shopping appetite. Marketers look for newer, better ways to grow their brands and take advantage of marketing opportunities to better compete. Here’s a countdown of the top six trends that will drive retail. Read More

Your budge doesn't have to be some musty document that you slave over in the winter and then ever update all year long. Your business is changing so your budget file needs to change with it. Here's how! Read More

A review of email client usage for a restaurant and a corporate account. Shows the importance of mobile optimization of e-newsletter for B2C customers. Read More

Until recently, Google+ has been like the new kid arriving mid-term at school, struggling to fit in and get friends. People have called it a ghost town but lately it seems to be really filling up. Indeed with 343 million active users, it is now the second most popular social network. As Vic Gundotr Read More

People would rather tweet content with a cartoon than content with a stock photo. Mark Anderson of Andertoons drew this conclusion after some recent marketing research using some of his own artwork to gain public feedback. Read more about Mark's findings and the conclusion he has drawn from them. I Read More

With the closing of NBC's EveryBlock and Patch.com having trouble with profitability, local news sites are having a difficult time with their business models. The plethora of web and mobile advertising solutions, including location-based marketing, for local businesses means that local news sites Read More

While Windows 8 can make a lot of sense for touch-enabled devices and apps, here are 4 reasons why it doesn't fit for most small businesses. Read More