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Why Snapchat and Instagram Stories are duking it out for domination of the ephemeral content space … and why we should care. Read More

Coming up with a great company name for your new small business can be challenging and time-consuming. A memorable tagline can present an even greater challenge. A tagline is supposed to communicate what sets you apart from the competition and your brand’s focus. Here are 10 tips to get you started Read More

Most budding entrepreneurs don’t realize that nine out of ten startups fail within 24 months. They only see and remember the recent new entrants in the billion dollar valuation club, including Uber, Airbnb, and Snapchat. While last year was not a banner year for new businesses, the startup rate is Read More

Stop thinking that round 1 of something has to be Amazing. There is plenty of room for improvement but if we don't start somewhere amazing doesn't matter. Read More

In this episode, Robert and I discuss Super Bowl commercials, some Valentine’s Day content, and Snapchat’s all-important IPO. Read More

Bloggers and marketers can find long tail keywords to boost their SEO with 13 free long tail keyword tools. A case study showing the effectiveness is presented. Read More

When I founded my business in 2010, the world was my oyster. Social media was still relatively new and mysterious, particularly to the business community. In 2017, it’s a much different story. All I can say for sure is that I’m glad I got in the game early because it’s not the same. Read More

Want to learn how to grow your online business without attending any expensive conferences or taking time consuming courses?
Well, you’re in luck. Microsoft’s National Entrepreneurship Week is also coming up quickly. And the week long celebration includes a Twitter chat February 20 and more online Read More

Every business must have a strong brand to succeed in today’s noisy marketplace. It’s true that a brand is more than a logo, but a strong brand starts with a great logo. You can face heavy fines and get into a lot of trouble if you don’t have a license to the fonts and typefaces you use.
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If you write a blog, it’s important to updateit regularly with new and engaging content. Fresh content keeps your readers engaged and highlights your professionalism. It’s also important from an SEO perspective. Read More