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I’m going to tell you a secret about content marketing – particularly blogging. In fact, I can sum it up in one word and that’s ‘voice.’ Read More

The long awaited YouTube Live integration has finally arrived to your mobile device. This is wonderful news for those of us with the required number of subscribers (which is currently 1,000) necessary to start a YouTube Live Stream. You probably didn't know this but you can engage with a live audie Read More

Change is about the only thing constant in the world of startups. Despite their own focus on changing the world, they often forget that they too have to change rapidly and often as the market evolves. Too many find that out too late, and are left chasing a rabbit that is long gone. Read More

There are some very specific emails to send when a subscriber signs up, leaves the list, and so on.

These messages work to convert subscribers into customers (they are called trigger emails). Read More

Many of us are familiar with livening up our texts and personal posts through the use of emojis. Whether it’s a smiley face to convey thanks or a bashful face when apologizing, emojis can effectively express emotion without words. But before you decide to use this method in the professional sphere, Read More

Want to engage your audience and capture your readers? Read on to find out how - here, 70 experts give their take on how they get people to read, share, comment, opt-in, and take action. Read More

Beginning in early 2017, the search engine giant has started "cracking down" on sites that lack an "Https://" in their url, damaging their search engine results page placement and highlighting the security shortfalls to a hyper-aware, tech-savvy audience of billions. Unfortunately, the path from a Read More

What struggles and growing pains do small businesses face after they’ve opened successfully? Find out how Tradewinds Café & Catering Co. navigated the challenges of managing their business. Read More

What is your brand’s most distinctive trait?

What’s the most important thing your company does?

What’s the main reason people should do business with you? Read More

If you're handing down a family business you should consider these questions: What will your role in the company be? Is your successor ready, willing and able to handle change? Does the company have the financial strength to thrive without your personal signature? Read More