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Test before you invest. An article outlining different methods for testing an idea before spending cash on developing it. Think big, start lean. Read More

Online marketing is a great asset, especially to small businesses that often cannot compete with the traditional marketing efforts of larger businesses in their market. Smaller businesses often have neither the time or resources to spend on television advertisements, or trade shows, or networking e Read More

Being a blogger is not easy. But if you love what you are doing then writing articles will not be hard after all. But not all bloggers will just simply post their photos and write their experience for the sake of simply ‘sharing’. Many bloggers nowadays are actually online marketers who uses blogs Read More

The stats say that coming up with original content on a regular basis is an online marketer's greatest challenge. This article outlines 7 ways to scope out and create original content. Read More

How Modcloth.com leveraged social media to go from a tiny one woman show to a retail superpower. Modcloth.com, with its San Francisco roots, is the epitome of a lean startup with a fantastic content marketing and social media campaign. Read More

Start ups often have the ambition of becoming big mega companies, but forget to cherish the benefits of being small. Small businesses have some major advantages that enterprises envy, such as less bureaucracy, more direct face-to-face interactions, and greater independence. This article outlines 10 Read More

This article defines ten reasons small businesses should use Twitter. Fun fact: 70% of small businesses are on Twitter! Read More