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Seth Godin said: “You can use social media to turn strangers into friends, friends into customers, and customers into salespeople.”

I’ve lifted this infographic from Neil Patel at QuickSprout to demonstrate how social media marketing can be leveraged to drive tangible business results. Enjoy. Read More

Due to entrepreneurs' lack of experience, many startups end up in failure. Here's how to avoid disaster. Read More

One of the biggest mistakes I see new entrepreneurs make is not setting up a solid foundation for success between themselves and their partners or cofounders when they start building their business in the form of a shareholders’ or partnership agreement. Now, just in case you’re new to my blog, I a Read More

Spring is the season for a fresh start. The dreaded Tax Day has come and gone and you have hopefully taken a post-paperwork breather to refresh yourself. Why not use that renewed energy and momentum to get organized in other areas of your professional life?

Dust off your insurance compliance, se Read More

This year's tax season has finally been put to bed. And many people -- both small-business owners and consumers -- are breathing a collective sigh of relief. However, there is a fundamental difference between business and personal finances when it comes to taxes. While the “average Joe” may not hav Read More

With even college football players moving to unionize, small business owners may be wondering: Can my workers unionize too?

Here's a basic legal breakdown of when small business workers can unionize: Read More

The times, they are a-changin’. These days, this iconic Dylan anthem could also apply to marketing your business. At the heart of it is how your customers make a buying decision. People want information that helps them make an informed decision. They prefer not to be “sold” before they are ready to Read More

Big companies have it easy when it comes to gathering and utilizing competitive intelligence. They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services.

Start-ups, especially high-tech ones, typically don’t have the same luxur Read More

I’ve been in the entrepreneurship world from every angle: as an employee, as a business owner, as a consultant, and as part of the investment team, and one thing that I see every single stakeholder make that can have very negative consequences for the business is succumbing to the trap of sunk cos. Read More

If you follow me at all, you know that I am a huge proponent of bootstrapping your business if at all possible. While raising outside investment from a venture capitalist or an angel may be the glitziest way to go, it’s not right for the vast majority of businesses. Read More