Advertising on social media has proven to be a lot more cost-efficient than placing ads through traditional media. It could be more effective, too.
But that doesn’t mean you should abandon the power of the traditional media. Instead, you can take advantage of your local media and other outlets by
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CateCosta voted on the following stories on BizSugar
13 Tips for Improving Your PR Pitch to Editors and Journalists
Posted by CateCosta under Public RelationsFrom http://smallbiztrends.com 3563 days ago
The Science of Viral Content: Which Emotions Make Us Share?
Posted by CateCosta under Social MediaFrom http://blog.bufferapp.com 3565 days ago
Made Hot by: centrifugePR on August 2, 2014 10:13 am
Campaigns that succeed are those that carefully consider what makes content go viral, including each element of the content as well as the emotional responses and psychological factors that prompt engagement.
But understanding these factors in and of themselves is only half the story; the other Read More
But understanding these factors in and of themselves is only half the story; the other Read More
How to Create a Social Media Marketing Plan From Scratch
Posted by CateCosta under Social MediaFrom http://blog.bufferapp.com 3567 days ago
Made Hot by: profmarketing on July 28, 2014 12:55 pm
If you’re starting from square one with social media marketing, it might feel equal parts thrilling and overwhelming. You know what you want to do and why. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself.
It’d help to have a plan.
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It’d help to have a plan.
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Startup Misconceptions: Defining a Business Model Isn't Important | CateCosta.com
Posted by CateCosta under StrategyFrom http://www.catecosta.com 3568 days ago
Made Hot by: AmyJordan on July 26, 2014 5:15 pm
One of the side-effects of some of the notoriety and sky-high valuations that big name startups like Twitter and Snapchat have generated in recent years is that many new entrepreneurs have begun to underestimate the importance of clearly defining a business model and knowing how you will monetize w
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Finding Balance Between Unconventional Tech Funding Routes
Posted by CateCosta under Raising CapitalFrom http://thenextweb.com 3572 days ago
Many young entrepreneurs are programmed to think that getting an enormous payday from a VC is the only way to move their startup forward, and they choose to focus on the dollar signs instead of building a company that can last and thrive within its means.
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7 Tips for Hiring the Team Your Startup Needs to Succeed
Posted by CateCosta under Human ResourcesFrom http://www.entrepreneur.com 3574 days ago
Finding top talent is hard, assembling top talent into a harmonious, effective team is harder still. Patience, instinct and humility help a lot.
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Startup Misconceptions: Everything Must Be Perfect Because It's All or Nothing | CateCosta.com
Posted by CateCosta under Self-DevelopmentFrom http://www.catecosta.com 3575 days ago
How perfectionism is damaging to entrepreneurs and how they can escape hurting their small businesses or startups by using perfectionism as a means of procrastinating.
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A Quick Guide to Breakeven Analysis - Amy Gallo - Harvard Business Review
Posted by CateCosta under ManagementFrom http://blogs.hbr.org 3576 days ago
In a world of Excel spreadsheets and online tools, we take a lot of calculations for granted. Take breakeven analysis. You’ve probably heard of it. Maybe even used the term before, or said: “At what point do we break even?” But because you may not entirely understand the math — and because understa
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3 Tips for Naming Your Business in the Modern, Mobile World
Posted by CateCosta under StartupsFrom http://www.entrepreneur.com 3581 days ago
Made Hot by: thelastword on July 17, 2014 11:27 am
Before you spend hours agonizing over what to call your company, consider these three tips.
While there are numerous great resources to help you develop an effective company or product name, here are three tips to consider before you even get started.
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While there are numerous great resources to help you develop an effective company or product name, here are three tips to consider before you even get started.
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Startup Misconceptions: Kill Yourself or Kick Up Your Feet | CateCosta.com
Posted by CateCosta under ManagementFrom http://www.catecosta.com 3582 days ago
Made Hot by: businessluv on July 15, 2014 12:47 am
In discussions of entrepreneurship there seem to be two opposing opinions on the amount of work necessary to build a thriving, successful business. There are those that subscribe to the idea that owning one’s own business means never really having to work and believe in things like the 4-hour work
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