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For your business to reach its break-even point, it needs to sell a certain number of volumes. As a little illustration, General Motors, in 2011 had their break-even point in 2011, when they sold two million vehicles.

Even though General Motors is a large business corporation, small businesses n Read More

Can't decide if you should self publish or go the traditional route? This Twitterchat will help you decide which is the best for you. A panel of experts will weigh in on benefits to both. February 20, 2013, at 3 Eastern, noon Pacific. Follow #BizBookAwards. Read More

Your budge doesn't have to be some musty document that you slave over in the winter and then ever update all year long. Your business is changing so your budget file needs to change with it. Here's how! Read More

Insane things can happen in the social media world, which is why many brands are terrified and rightfully so. Burger King’s twitter account got hijacked yesterday. Not only did they change the timeline to look like McDonalds, the anonymous invaders propagated their stream with strange references to Read More

A review of email client usage for a restaurant and a corporate account. Shows the importance of mobile optimization of e-newsletter for B2C customers. Read More

No matter your niche, I’m sure something astounding and/or controversial comes up from time to time. New government regulations that impact how you do business, the CEO of an industry you’re affiliated with is under investigation, or perhaps the product you stand behind as a direct sales representa Read More

67% of consumers state they are inclined to spend more money with a company that provides top-notch customer service, and 75% of consumers are willing to spend more money with companies that boast a history of quality customer service. To keep the numbers high, businesses are changing... Read More

7 Reasons Why Most Entrepreneurs Fail in Business. Here are 7 Indicators of entrepreneurs who are headed for doom. Read More

By Rieva Lesonsky. The Great Recession technically ended back in 2009, but you wouldn’t know it from the way Americans are spending (and saving) these days. With many Americans widely feeling that “we’re not out of the woods yet,” how can your small business develop marketing messages that resonate Read More

The Startup Kids documentary movie lets you peek inside the mind of creative and daring entrepreneurs - and learn from them. Read More