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Great post on the KISSmetrics blog!

"Here are 12 simple profile hacks and engagement tips you can apply to increase fans, followers, and traffic to your website." Read More

Have you ever wondered how long your landing page should be? This article has a ton of good advice to help you determine the answer to that. In a nutshell, long enough to get your visitors over their objections and get them to convert. Read More

Think a traffic boost to your website will solve all ills? Maybe not! Make sure your site is ready to convert that traffic. Read More

I thought I would share some of the tools I have found helpful in managing larger writing projects, doing research and simply items I use in my day to day. Some of you may have heard of some of these, but I will bet there is at least one little gem in here for everyone. Here are 10 tools to up your Read More

I don’t know about you, by I am in Big Time Denial that Thanksgiving is next week. Which can only mean one thing: Small Business Saturday is next weekend. Yep, I know, it snuck up on me, too. If you’ve been too busy to plan your Shop Small strategy, take heart. It’s never too late. (Actually, it wo Read More

More than anything else, great storytelling differentiates successful content marketing from noise. Here's a great example repurposing The Beastie Boys Song, Girls, and incorporating a Rube Goldberg machine in a fun video for building block toys for girls.
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MailChimp's post about their subject line research.

Most people quickly scan the subject lines in their inbox before deciding which messages are worth their time and attention. With so much pressure on the subject line to entice the potential reader, we thought it would be interesting to see ho Read More

If you wonder when the best time to send a holiday promotion email is, check out these stats. Turns out, Thanksgiving and Christmas are two good days to send email. Read More

Content is being created and distributed at unforeseen rates, which has caused a deluge of material for Internet users to understand. Nearly 100 honors of video content are posted to YouTube every minute. Meanwhile, 55 million photos are added to photo-sharing site Instagram in the same time frame. Read More

Part two in a series on holiday marketing for small businesses. This post focuses on writing your holiday marketing emails for your small business. It's a follow-up to our "Procrastinator's Guide to Holiday Promotions". Read More