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In this post, small business advocate Becky McCray reveals some data from Street Sense, an organization attempting to identify small towns and mid sized cities that fit into a category the group calls Investment Ready Places. They've put together a report and a checklist so that you can determine w Read More

Today, applications are like the websites of the past. Everyone wants to build one, but they don’t really know why.

To help you build an application for your business or make a great application idea you might have a reality, I have put together these key points on strategy, design and technolog Read More

To get new customers in a competitive market you need a different marketing strategy to be effective. Sometimes doing the opposite to competitors can make the difference you need to get more customers. Read More

Infographics are relatively inexpensive to produce, can convey a lot of information on a single image that just takes a few seconds to look at, and – best of all – can be designed to spread like crazy via blogs and social media sites with automatic embedding and easy-to-add share buttons. How can i Read More

In this recording, you will learn how to use HootSuite to simplify, automate and supercharge your presence on Twitter, Facebook, LinkedIn, and even Google Plus.
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Join me as we delve into the intriguing world of Google Authorship and AuthorRank à la Charles Dickens. With expert reflections on why & how--this is a must read for any online marketer. Read More

Marketing has always been content marketing and content marketing levels the playing field for small business to compete with their larger competition... Read More

Launching a website can be stressful. I think sometimes we forget just how stressful it can be for our clients. We often assume that they know what we know when launching a site.

Unfortunately, this is not always the case. Many business and organization marketing managers, while experts in their Read More

These B2B marketing landing page best practices continue to deliver the top Conversion Rate Optimization (CRO) in landing page tests. Read More

Most business owners and marketers understand that having a blog is a great way to increase reach. Blogs are SEO friendly and the content can easily be shared and curated across multiple online platforms. Another way to expand your blog’s reach is by welcoming guest bloggers to your site. But how d Read More