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Gallup’s recent research involves more than 17 thousand social media users, and evaluates everything from their usage of social media apps to traditional word of mouth. The research provides insight into how people use social media and its effectiveness in marketing. Along the way, Gallup’s researc Read More

If you want the universe to work in your favor, you’ve got to do something different from what you’re already doing. Here's how to turn the luck in your favor. Read More

7 Tips to help you use pinterest effectively to promote your blog posts and to maximise the number of repins you achieve for your images/blog posts. Read More

I'm very goal directed. However, without the awareness the metrics provide, I can only be well intended. Making my goals will be a bit of a hit or miss effort. I would certainly try hard, but absent the metrics and the awareness they create, I couldn't make the decisions and take the actions critic Read More

If you operate an eCommerce business you may see considerable increases in sales over the next several weeks as the holiday shopping season commences. In fact, projections suggest eCommerce sites may see an incredible 14 percent rise in the coming weeks as shoppers move online to meet their holiday Read More

Erica Douglass started a business online and sold that business at age 26 for $1.1 million, but her advice can apply to any entrepreneur no matter what kind of business you may operate. Erica argues that if you start a business just to make a few extra bucks a month, you are probably destined to fa Read More

The discussion about social media versus your business Website and what part each plays in your online branding and marketing efforts seems a never ending one. But online marketing consultant Matt McGee maintains that in this eternal debate, online business owners should always remember that their Read More

When you think of creativity, you might think of excelling in the arts or something that it is inborn. But neither of these tell the whole story when it comes to being creative. Read More

Obama’s recent victory secured his second term as the President of the United States, and as with the start of any new Presidential term, businesses and the general public are eager to see how policy reforms will affect them directly. The Obama small business policies reiterated in his campaign cal Read More

There is no denying that video is a powerful tool. According to Forrester Research, 1 minute of video is worth 1.8m words. Video provides a multi-sensory experience - an audio, visual and emotional experience all in one. Read More