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In recent weeks and months, Facebook has introduced and improved a number of on-site tools that sage brands and businesses can use to better market themselves. New as these conveniences may be, they’re still rich with opportunity. What follows is a look at how these tools, mixed with a little ingen Read More

America's favorite cartoon sea sponge and the rest of the gang from Bikini Bottom offer some surprisingly valuable lessons about life in the workplace. Read More

Businesses are striving to optimize their websites, blogs, and LinkedIn profiles, but are they optimizing their PR? This article gives tips on how to ensure that press releases improve their search rankings. Read More

Describes 5 behaviors leaders exhibit that will drain meaning from their employees work and demotivate their team - sometimes without even recognizing they are doing it. Explains ways they can instead build up the meaning and motivate their employees to reach their fullest potential. Read More

Research shows 86% of recruiters look at social media sites like Facebook, Twitter and MySpace to learn more about job applicants and 44% don't hire applicants based on their findings.(1) "What you say and do on-line is just as important as what you say and do in the workplace. Whether you're job Read More

With a slogan, or tag line, you want to develop something that is clever and catchy BUT it also needs to deliver the message you want to deliver – otherwise it is nothing more than just a clever slogan that sounds fun, but doesn’t say anything significant or meaningful about your company or product Read More

Are you making costly mistakes that are bleeding your business dry - without even knowing it? Understand your profit and loss statements to avoid unpleasant surprises in the future. Learn from these real life examples. Read More

Maria Orozova, founder and President of The MOD Studio, an award winning graphic design and advertising company in Austin, Texas highlights the five key strategies she followed in successfully growing her own boutique agency. Read More

In a contracting economy, good business owners realize the need to quickly get costs in line with declining revenues in order to preserve their operating margins. But, how can they continually pull more cost out of their operation without destroying the quality of their product? The answer is to fo Read More

No man is an island & no CEO should make important decisions on their own. Why? Because businesses often have critical things come up where making a decision right could mean life or death for your career or for the company! That's why it is really important who CEOs choose and keep as their key bu Read More