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Part of the question that sparked this series was “Are there early warning signs that things could go wrong”. Here are ten that I can speak to from first hand experience, you probably have others — drop'em in the comments section so we can all learn something. Read More

It's easy to hang on every positive word a customer utters, and quietly dismiss any negative criticisms, but as Richard Branson points out in this short interview segment with Seth Godin, listening to all customer feedback should be part of your business strategy. Read More

In today's current economic environment, finding new and creative ways to save money while obtaining the things your business needs, can help your business survive and thrive. Here are some great products and services that you can explore in order to save money and increase profitability. Read More

20 no cost marketing ideas from Keith Monaghan, a veteran marketer who helps businesses with their marketing strategy and advises them on building relationships in today's hyper-social marketplace. Read More

The world of advertising is a wide open landscape. There is almost no limit to the creativity, depth and breadth your advertising mix can take - Not to mention no limit to the amount of money you can spend. In such an environment a few set of rules can help give you a proper framework by which to operate. I consider these to be nonnegotiable if yo Read More

Want to understand how powerful word of mouth marketing can be for your business? This series of posts takes you through the elements of a successful campaign, building buzz, leverage social networks, and using social media to maximize the word of mouth marketing impact on your bottom line. Read More

There is one form of advertising that has always worked, and will continue to work, and has nearly a guaranteed positive ROI. It's the most trusted form of advertising out there, has no shelf life, and will always be well received by your market — so what is it? Word Of Mouth! Read More

Back when I was in school, which wasn't that long ago, in order to get this kind of information you had to spend hours in a classroom and thousands of dollars. Now you can get a big time business education, on your own time, for free. The following courses range in complexity and length, and should offer a good primer for those of you just Read More

Want to unlock the power of Twitter for your business? Follow these three steps. Read More

What should you do with your advertising budget in a down economy? It's probably the opposite of what you might think Read More