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It’s already a part of our lexicon, and at that point it’s hard to do anything about market dominance: when you search for something online, it’s called “Googling,” and as a culture, we’ve practically forgotten that Google isn’t the only player in web search. But as we head deeper into [...] Read More

The big movers in 2014 are all innovating and launching products and services. They are socially active and engaged with their public. They are leading the charge and conversations. We can and should do this too, no matter how local, small or niche we are. We are important brands too. Read More

We should count, analyse and obtain results from these metrics, which are really significant for our business. The rest… hmmm, so we should leave them alone. Because all other figures are only good for blurring our eyes. Read More

Internet users treat their online experience like speed dating, and your brand has one shot to make a lasting impression that will keep users glued to your site.

Which brings us to your company’s ultimate, heavyweight marketing champion of the world: your website. Given the proper attention, you Read More

There is a direct link between user experience, marketing goals and your web design. The type of web design that you choose will drive your consumer's experience, and your design should make sense for your website's purpose. User experience requires that an e-commerce site should not have the same Read More

What does basketball have to do with business? Find out why every entrepreneur should take a lesson from Kenny Sailors, inventor of the jump shot Read More

Quick Definition: Accounts payable is the total of the bills that you have to pay, but that you haven’t paid yet. This is a business’s short-term debt that must be paid. Now for the details... Read More

When I first started blogging, back in 2009, Jeremy Schoemaker of ShoeMoney and Glen Allsopp of ViperChill were already making six-figures running blogs powered by AdSense revenue. A dream job, indeed. But these were edge cases. If earning six-figures blogging was commonplace, the hardest workers a Read More

If content is the king of the internet, then visual storytelling is the prince, just waiting to take the throne. Social media users consume content by skimming, and this is why bullet points, bolded statements and most importantly, appealing visuals, can take your social media marketing efforts to Read More

If you like to keep up the pace with your blogging, you’ve probably developed a system for staying on track. Today I thought I might share my technique for creating and keeping a consistent blogging schedule. It’s not high tech, but it works for me. Read More