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You know that your product or service isn’t just good, it’s great—and customers are starting to notice. Now, how do you get satisfied customers talking about you? Here are some other ways to receive free marketing from your happiest patrons... Read More

Did you turn your back on your blog in 2014? Not to worry – it’s 2015 now! Here are 7 ways to grow your blog’s readership in 2015. Read More

7 ways to write headlines that get clicks using questions, honesty, shock and awe, how-tos, solutions to common problems, inclusion, and benefits. Read More

For entrepreneurs who are just starting out, an important component of their short term success will be how well they adapt to their respective communities. Does their given good or service fill a local niche? Does the business present reciprocal benefits for other local startups? Can the specific Read More

Safety issues with drawstrings are not new. It’s important for suppliers and manufacturers to understand their obligations concerning product safety and compliance. Read More

Many corporate blogs are painfully dull.

Creating and updating a blog and brainstorming new posts doesn’t come naturally to many people.

And in industries that lack any sort of sex appeal, blogs are too often used to broadcast boring, confused corporate messages... Read More

There was an interesting editorial item in The Economist that unintentionally says a lot about the impact of government intervention on industry. In the last generation, the average number of working hours needed to purchase an automobile, clothing or other consumer goods has fallen by 50%. Read More

At the end of the day, the critical factor in whether a potential client hires you or someone else is their level of confidence in whether you'll get the job done and get them the results they need. And that's where content marketing can be so powerful. Read More

Having an advisor (or many) serves to help you make smart decisions about your business. Here's how to find them. Read More

If you're hitting a wall with your PR pitches, you're probably doing something wrong. Find out why journalists cringe when they get your emails, and fix it. Read More