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This post is going to cover Zazzle, a fully-hosted shopping platform that you can use to launch your own online store. Read More

Recently, I had an interesting conversation with a new client who seemed convinced social media, specifically Facebook, was on the upswing as an effective channel for businesses to attract, market to and convert prospects.

We agreed to disagree. Read More

Mobile traffic continues to grow its share of all internet usage, making it more and more important to include a mobile strategy in small businesses. Read More

More often than not most businessmen do realize that the crowdfunding procedure is not merely just a proposal where one, and hence their campaign is not a success. Organization and execution of crowdfunding campaign is no cake walk, and if you want to execute it successfully, you have to give it yo Read More

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. I often get asked about the real alternatives to bridge this Read More

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. I often get asked about the real alternatives to bridge this Read More

But wait - you might be thinking “but my company isn’t trying to reach this demographic or is not selling B2C products.” Instagram is still another great marketing tool for your company to engage with. Read More

Is hacking good for business? We look at the Burger King hack and what social gains companies receive after being hacked. Read More

Twitter is a key social media channel for many businesses. How to use it efficiently though, and what are the Twitter marketing rules you should follow when posting from your corporate account? Find out 10 useful ‘do’s in this blog post. Read More

A strong community can be one of the greatest assets a brand can have.
Discover why having a strong community is important and the 5 steps you can take to build a community that rallies around your brand Read More