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In business, problems are inevitable – from stiff competition to recessions. However, whether they’re from within your business or without, you must always be ready to handle problems and get them solved as quickly as possible. This ability to handle problems effectively is what makes you a smart e Read More

Don't be one of those Twitter robots who shares the same update and spammy link over and over! Use these tips to improve your social media efforts and engage potential clients. Read More

As the lights went out at last night's Super Bowl, we were all bombarded with viewer reactions on our personal social networks. Whether the cause was Beyonce's fierce performance or something else is unclear, but what was clear is that there are plenty of brands out there that were clever enough to Read More

Today we talk about things like Brand Awareness, Brand Building, Brand Advocates and Brand Monitoring. We still associate logos and marketing materials with a company’s brand, but branding encompasses so much more.

Branding begins with the answers to these questions:

Who are you?
Who is your Read More

Believe it or not when people lose their rankings in Google there is a reason for it. Don't panic because it could be a quick fix. Read More

At the beginning of my copywriting career, I realized if I didn’t do something every day, I would never succeed. Because I had a full-time job, it was too easy to come home and crash on the couch if I didn’t have a solid day-by-day plan.

Freelance writers face a lot of hurdles, and sometimes it Read More

One of the major goals of any event planner is to ensure the guests are comfortable and well entertained. It is also important to consider making the event unique so that it can stand out from the rest. One of the ways of making your event truly special is by having singing waiters perform.
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In episode #14 of the Content Warfare Podcast a man I once described in his comments section as Gangster, the most excellent Mark W Schaefer from Schaefer Marketing Solutions and the {GROW} blog. Read More

I am a big fan of Twitter for business use. I think it’s a great way to promote and share content, keep up with the latest news and updates from my favorite industry blogs, connect with industry leaders and more. Read More

Email marketing is not dead. It is golden. So how do you start building an email list? You need to have people’s email address if you need to reach out to them Read More