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It turns out when it comes to snooping on the affairs of citizens' in the digital era, Big Brother is just an amateur compared to his Facebook and Google brethren. Sure the NSA has been collecting the phone records of millions of Verizon customers and can tap into pretty much anything they'd like t Read More

Online ads need to be targeted in order to improve conversion rate. Big data analysis can help you with that. Read More

Competitor analysis. We’re all told to do it – it’s Market Research 101, right? After all, how can we distinguish ourselves from everyone else if we don’t know what they are doing! Read More

We recently published a white paper for marketing executives who want to understand the risks and consequences associated with not fully embracing the web. As the web has become the central hub of all communications, no longer can marketing executives afford to take a casual approach to the web by Read More

We asked Linked In members of the “Marketing Executives Group“:
What’s the #1 thing you need to figure out about the web?

Over 100 marketing professionals responded. We’ve sifted through all the responses to group and quantify them into an insightful list. Here are the top things marketing prof Read More

SlideShare is an under-utilized content marketing strategy that many businesses overlook. But SlideShare presentations have the ability to rank well in search engine results, so you should be optimizing all of your presentations for the keywords you want to rank for in search. Read More

Is it a good idea to create a business startup right after college?

Before you ask this question to an entrepreneur or your mentor, you need to find certain answers yourself. Becoming self-employed is a tough task, wherever you are in life. Read More

I think we confuse proposing and providing a solution with problem solving. But it's not really the same thing. Read More

Let’s face it, not many of us are actually gifted writers. Most bloggers aren’t going to win a Pulitzer prize for their writing. And yet, there are millions of bloggers out there. And many of them are actually successful with their blogs. So, if they can succeed at it, why can’t you? Read More

If you're in the tech business, now is the time to add content marketing to your strategy. Consumers are crying out for help in keeping up with changing technology, and with a solid content plan, you can save the day. Read More