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Just as a person is not defined as what they wear or how they look, your brand persona is based on much more than an aesthetic. Understanding those elements of your brand will help you improve your marketing and sales efforts tremendously. Read More

For all the stereotypes about lazy, hapless stoners out there, those peddling green in states where recreational or medical marijuana use is legal sure know how to hustle. Make no mistake: the legal marijuana industry is booming, creating huge business opportunities and massive tax revenue incomes Read More

First impressions are everything for a startup. When offering a new product or service it is important for a business to quickly demonstrate value to prospective customers and differentiate itself from the competition. Read More

Change is hard for most companies. Logo change? Hard to fathom. But despite the cautionary tales, there are times when a new logo makes a whole world of sense. Read More

We’d be remiss to not address the ways in which social media has changed the game for businesses of all sizes. Why do we love social media? Let us count the ways.

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Media companies and publishers are mad. Well, maybe more nervous than mad, but certainly angry enough to sound a lot like digital geriatrics shaking their fists at the ad blocking kids running up and down their site. But are ad blockers the real problem? Read More

We teach kids many foreign languages in school. There’s another language we need to be teaching our students these days: the language of design. Here's why. Read More

Netflix just updated its logo and there are a few important lessons that other companies, especially small businesses and startups looking for attention, can learn from the update. Read More

It’s well known that these days, online customer reviews are one of the first things a potential buyer peruses when deciding whether or not to make a purchase. But customer reviews are also becoming increasingly unreliable, and buyers more savvy in their ability to spot fake reviews. Every company Read More

You might not be directly impacted by the Brexit vote, but the shock waves sent out by the election results may have a significant impact on the ever-shrinking global environment in which your business is operating. Read More