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Despite the massive amount of money spent on online marketing every year, a study confirmed that a shocking 86% of consumers suffer from banner blindness, or the tendency to be oblivious to traditional advertisements. Read More

Some companies push people to work 60, 80 and even 100 hours per week. Despite appearances, there is no benefit to working an 80+ hour week other than perception. We explore why. Read More

A startup’s success is driven in large part by a startup’s ability to drive customer acquisition growth. Ultimately, word-of-mouth can be effective for some companies, unique marketing tactics can help others, but it’s difficult to succeed in many industries without a strong content strategy. Read More

Startups are like roller-coasters. If you run or work at a startup, you experience many highs and lows and you can’t always anticipate what’s ahead. Education and experience helps us to overcome many difficult situations, but education and experience are rarely enough. Why isn’t education and exper Read More

Science can help us uncover productivity gains that we typically ignore. For example, psychologists and researchers have discovered that among external factors that impact our productivity, one stands out: clutter. Here's what you can do about it. Read More

Building a great team is nearly always the key difference between the success or failure of a business. Each person we hire contributes to not only the development of the product, but also to the productivity of the team and overall company culture. But what is a bad hiring decision? Some great ins Read More

One of the most important decisions we make daily is whether to help someone else. Here's the science behind favors and what you can do both to improve the chances someone will do you a favor and to respond when others ask you for something. Read More

Entrepreneurs and small business owners often complain despite the warnings from successful business owners and psychologists that complaining has detrimental effects on our businesses and psyches. Here's some valuable advice on how you can improve your chances to succeed, and be happier too. Read More

Plato famously said: “Wise men speak because they have something to say; Fools because they have to say something.” When you look around at successful entrepreneurs and successful people generally, you typically discover that the best leaders are also terrific communicators. Read More

When stressful situations come up, entrepreneurs and small business owners are faced with the same dilemma: fight or flight. Which should an entrepreneur choose? This post covers the science behind these choices. Read More